Jon Simmons

Biography

  • Account-Based Everything and Why B2B Content Marketers Should Fish with Spears: an Interview with Jon Miller

    Account-Based Everything and Why B2B Content Marketers Should Fish with Spears: an Interview with Jon Miller

    Jon Miller, CEO of Engagio and cofounder of Marketo, talks about the effectiveness of account-based marketing—or account-based everything—for B2B brands. The post Account-Based Everything and Why...

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  • 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

    At MarketingProfs' B2B Marketing Forum 2016, we learned about content strategy and creativity from the best: Jon Miller, Paul Roetzer, John Maeda... The post 9 Content Strategy Tips from...

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  • Built on Brand Soul: An Interview on Editorial and Marketing Strategy with Noah Robischon, Executive Editor of Fast Company

    In this interview, Fast Company's executive editor, Noah Robischon, talks about the media brand's marketing strategy in the age of ad block and more. The post Built on Brand Soul: An Interview on...

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  • Will the Era of Knee-Jerk Content Marketing Ever End?

    Will the Era of Knee-Jerk Content Marketing Ever End?

    It is possible, believe it or not, to create thoughtful, deliberate content marketing in the mad rush to produce more each year. The post Will the Era of Knee-Jerk Content Marketing Ever End?...

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  • Skyword’s Top Takeaways from Content Marketing World 2016

    Skyword’s Top Takeaways from Content Marketing World 2016

    With over 200 speakers, 500 companies, and 3,500 attendees, Content Marketing World 2016 took Cleveland by storm. Here's what we remember. The post Skyword’s Top Takeaways from Content Marketing...

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  • Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

    Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

    To many in the film industry and business arena, Robert McKee is the world's foremost educator on story craft and brand storytelling. The post Why Brand Storytelling Is the New Marketing: An...

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  • 6 Content Strategy Questions Marketers Should Ask Their Audiences

    6 Content Strategy Questions Marketers Should Ask Their Audiences

    Sometimes, looking at your data is not enough. Ask your audience about content strategy, and make them stakeholders in your success. The post 6 Content Strategy Questions Marketers Should Ask...

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  • 5 Content Marketing Trends to Plan Your 2017 Budget

    5 Content Marketing Trends to Plan Your 2017 Budget

    It's not too early to start planning your 2017 marketing budget. I've spoken to the experts, and these are the must-watch content marketing trends. The post 5 Content Marketing Trends to Plan Your...

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  • Will Programmatic Advertising Ruin Your Music Streaming Experience, Too?

    Will Programmatic Advertising Ruin Your Music Streaming Experience, Too?

    The number of Spotify Premium members is skyrocketing. So why is programmatic advertising even being considered as an audio marketing option? The post Will Programmatic Advertising Ruin Your Music...

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  • How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum

    How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum

    How did the Content Standard team move from Expert to Leader on the Content Marketing Continuum? Through story. Managing Editor Jon Simmons explains. The post How the Content Standard Moved from...

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  • The Greatest Brand Story a Company Can Tell: An Interview with Coldwell Banker’s Victoria Keichinger

    In this Innovator Series interview, we spoke with Victoria Keichinger, manager of brand engagement at Coldwell Banker, about origin stories, VR, and more. The post The Greatest Brand Story a...

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  • Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling

    Day two of Forward, Skyword's annual storytelling conference, featured Jill Cress, Patrick Davis, Michael Brenner, and other content marketing leaders. The post Forward 2016, Day 2: How to Turn...

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  • Forward 2016, Day 1: Why Content Marketing ≠ Brand Storytelling

    Forward 2016, Day 1: Why Content Marketing ≠ Brand Storytelling

    Content is not story. This is just one of the lessons we learned yesterday at Foward 2016, Skyword's annual content marketing and storytelling conference. The post Forward 2016, Day 1: Why Content...

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  • Interview: Why the Founder of Radiolab Ignores His Audience

    Interview: Why the Founder of Radiolab Ignores His Audience

    An interview with Jad Abumrad on the intimacy of podcasting, where his curiosity comes from, and when to listen to (and when to ignore) your audience. The post Interview: Why the Founder of...

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  • What Facebook’s Live Video Map Could Mean for Global Marketers

    What Facebook’s Live Video Map Could Mean for Global Marketers

    With Facebook's new live video map, brand storytelling possibilities for global marketers begin to expand. Here are just a few ways it will make an impact. The post What Facebook’s Live Video Map...

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  • What Does Original Content Actually Mean?

    What Does Original Content Actually Mean?

    You've heard you need to produce original content. But what does that mean? Tone of voice expert Ann Handley offers her advice on how to be original. The post What Does Original Content Actually...

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  • 3 Enterprise Marketing Leap Day Campaigns that Have Staying Power

    3 Enterprise Marketing Leap Day Campaigns that Have Staying Power

    3 Enterprise Marketing Leap Day Experiments with Staying Power The post 3 Enterprise Marketing Leap Day Campaigns that Have Staying Power appeared first on The Content Standard by Skyword.

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  • Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

    Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

    Think your AdWords clicks are expensive? Get ready for them to start costing much more. This is how your SEO strategy will be impacted by Google's update. The post Will Your SEO Strategy Be...

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  • Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content

    Without customer data, we're like the only multicellular animal without a nervous system. We don't operate proactively; digital content gets the best of us The post Don’t Be a Sea Sponge: Use...

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  • Are You Hiring to Support Your Content Technology Investments in 2016?

    Are You Hiring to Support Your Content Technology Investments in 2016?

    In Skyword's original research, we found that the majority of brands have misaligned content technology investments with hiring. In 2016, this must change. The post Are You Hiring to Support Your...

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