Taylor Holland

Biography

  • From Stats to Stories: The Evolution of Data Storytelling

    From Stats to Stories: The Evolution of Data Storytelling

    As data analytics become increasingly advanced, brands now have tons of great data at their disposal. The creative ones are using it for data storytelling. The post From Stats to Stories: The...

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  • Why Ask Why: How Boston Private’s Marketing Strategy Builds Trust Across Generations

    Why Ask Why: How Boston Private’s Marketing Strategy Builds Trust Across Generations

    Allison Baird of Boston Private on how financial services can create a marketing strategy to reach new audiences and maintain trust with current customers. The post Why Ask Why: How Boston...

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  • How Effective Feedback Fuels a Culture of Creative Thinking

    How Effective Feedback Fuels a Culture of Creative Thinking

    Giving effective feedback is hard, but it's essential to a culture of creative thinking. Here's why—and how—to make feedback a priority in your office. The post How Effective Feedback Fuels a...

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  • Tell Me Some Good News: Why Brands Need a Positive Marketing Strategy

    Tell Me Some Good News: Why Brands Need a Positive Marketing Strategy

    See how brands like Google and Eastern Bank are giving audiences a reason to smile with these uplifting positive marketing strategies. The post Tell Me Some Good News: Why Brands Need a Positive...

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  • Inclusive Brand Marketing: 4 Ways to Foster a More Diverse Audience

    Inclusive Brand Marketing: 4 Ways to Foster a More Diverse Audience

    To appeal to diverse audiences and tell more nuanced stories, brands need to expand their definition of inclusive marketing and do representation right. The post Inclusive Brand Marketing: 4 Ways...

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  • Together for the Holidays: 5 Holiday Marketing Campaigns Creating Connections

    Together for the Holidays: 5 Holiday Marketing Campaigns Creating Connections

    These heartwarming holiday marketing campaigns are connecting with audiences by encouraging us to set aside our differences and connect with each other. The post Together for the Holidays: 5...

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  • From Gimmick to Game Changer: The Evolution of Augmented Reality Marketing

    From Gimmick to Game Changer: The Evolution of Augmented Reality Marketing

    Augmented reality is the latest brand storytelling adventure. See how marketers are exploring AR to engage audiences and spark customer participation. The post From Gimmick to Game Changer: The...

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  • Marketing to Veterans This Veterans Day? Proceed with Caution

    Marketing to Veterans This Veterans Day? Proceed with Caution

    This Veterans Day, how can brands approach marketing to veterans and military members with respect and authenticity? The post Marketing to Veterans This Veterans Day? Proceed with Caution appeared...

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  • Hallmark Has Holiday Marketing on Lock—But Their Content Marketing Tells Stories All Year Round

    Hallmark Has Holiday Marketing on Lock—But Their Content Marketing Tells Stories All Year Round

    Ann Herrick, Hallmark Gold Crown's marketing director, shares how brand storytelling that's all about the power of caring fuels their marketing strategy. The post Hallmark Has Holiday Marketing on...

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  • A Content Marketer’s Guide to Cognitive Bias (and Why You Should Care)

    A Content Marketer’s Guide to Cognitive Bias (and Why You Should Care)

    Cognitive bias can hinder creativity and connections for content marketers. Which biases are the most harmful, and how can we overcome them? The post A Content Marketer’s Guide to Cognitive Bias...

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  • Shoppable Content Meets Brand Storytelling: A Marketing Power Duo

    Shoppable Content Meets Brand Storytelling: A Marketing Power Duo

    Get ready for the next iteration in monetized content: shoppable brand storytelling. See how brands are engaging and converting with a single click. The post Shoppable Content Meets Brand...

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  • B2C Marketers Are Cozying Up to a New Niche: Stoners

    B2C Marketers Are Cozying Up to a New Niche: Stoners

    As attitudes towards marijuana legalization become more mainstream, companies are reaching new audiences by engaging with a potentially taboo topic. The post B2C Marketers Are Cozying Up to a New...

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  • Sharifah Niles-Lane on How Eastern Bank Makes Brand Purpose a Mission for Good

    Sharifah Niles-Lane on How Eastern Bank Makes Brand Purpose a Mission for Good

    Eastern Bank's VP of digital marketing discusses how the bank's Join Us for Good campaign commits to building stronger, inclusive communities. The post Sharifah Niles-Lane on How Eastern Bank...

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  • How (and Why) Dove Is Marketing to Dads

    How (and Why) Dove Is Marketing to Dads

    Dove Men+Care is redefinining strength and what it means to be a good dad through its paternity rights marketing campaign. The post How (and Why) Dove Is Marketing to Dads appeared first on The...

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  • What Marketers Can Learn from the Neuroscience of Creative Thinking

    What Marketers Can Learn from the Neuroscience of Creative Thinking

    Why are some people better at creative thinking than others? And what can science teach us about improving our brain's own power for creativity? The post What Marketers Can Learn from the...

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  • 5 Brand Storytelling Lessons from the 2018 Cannes Lions Winners

    5 Brand Storytelling Lessons from the 2018 Cannes Lions Winners

    What's the cutting edge of creative digital storytelling? These Cannes Lions winners show that it's not just the story you tell—it's how you tell it. The post 5 Brand Storytelling Lessons from the...

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  • 5 Content Marketing Lessons We Learned from Our Mothers

    5 Content Marketing Lessons We Learned from Our Mothers

    Most of the most important marketing lessons, we learn early, and we learn them from Mom. The post 5 Content Marketing Lessons We Learned from Our Mothers appeared first on The Content Standard by...

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  • Not Just the Facts: The Role of Fiction in B2B Brand Storytelling

    Not Just the Facts: The Role of Fiction in B2B Brand Storytelling

    IBM's new film, OUTAGE, proves that fiction has a powerful place in brand storytelling, even in B2B. The post Not Just the Facts: The Role of Fiction in B2B Brand Storytelling appeared first on...

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  • Let’s Speak Frankly: How One Brand Turned Women’s Health Into a Social Marketing Movement

    Let’s Speak Frankly: How One Brand Turned Women’s Health Into a Social Marketing Movement

    THINX thinks women should be able to speak frankly about periods, and the community agrees. How does the feminine hygiene brand approach content marketing? The post Let’s Speak Frankly: How One...

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  • Why There’s No Place for Product Comparison in Content Marketing

    Why There’s No Place for Product Comparison in Content Marketing

    Product comparison is an outdated and unnecessary marketing strategy. Smart brands are competing by telling compelling stories. The post Why There’s No Place for Product Comparison in Content...

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