Anthem - Case Study

March 1, 2017

Through storytelling, Anthem Blue Cross Blue Shield saw an opportunity to cement itself in a uniquely visible position within its industry, while also helping millions of Americans in the process. The brand’s content marketing ambitions all centered on a goal, simply stated but difficult to execute: create a content strategy to match complex ideas with straightforward explanations, and make everything as easy for customers as possible.

Previous Flipbook
Lending Tree - Skyword Case Study
Lending Tree - Skyword Case Study

Next Flipbook - Skyword Case Study - Skyword Case Study