Anthem - Case Study

March 1, 2017

Through storytelling, Anthem Blue Cross Blue Shield saw an opportunity to cement itself in a uniquely visible position within its industry, while also helping millions of Americans in the process. The brand’s content marketing ambitions all centered on a goal, simply stated but difficult to execute: create a content strategy to match complex ideas with straightforward explanations, and make everything as easy for customers as possible.

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Karen Guglielmo from Iron Mountain discusses creating a content marketing center of excellence
Karen Guglielmo from Iron Mountain discusses creating a content marketing center of excellence

Karen Guglielmo, content marketing manager at Iron Mountain, talks about Iron Mountain's decision to allow ...

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MasterCard Global Content Marketing Case Study
MasterCard Global Content Marketing Case Study

This video case study features the partnership between Skyword and MasterCard, and details how MasterCard t...

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