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2:21STACK Customer Success Story
Andrew Haley, the Performance Director at STACK Media, describes his path from working without content marketing software through his use of the Skyword Platform to onboard over a thousand content con
![[Case Study] Anthem and Skyword](https://content.cdntwrk.com/files/aT05MDc4MTkmcD0wJnZlcnNpb249MSZjbWQ9diZzaWc9NTM2YzYzYzI4ZGU0NzA4MzUyOWY4OWVlYTBlYWJlMTQ%253D/-w-320.jpg)
In response to customer confusion and concern in the health-insurance space, Anthem’s thought leadership strategy was intended to create an authoritative, reliable source of information for searchers.
0:58Karen Guglielmo from Iron Mountain discusses creating a content marketing center of excellence
Karen Guglielmo, content marketing manager at Iron Mountain, talks about Iron Mountain's decision to allow people to focus on storytelling in Pressure, a new story from the Content Standard.
![[Case Study] MasterCard Global Content Marketing](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FM2btvhspo-k%2Fhqdefault.jpg&size=1&version=1494259266&sig=e09c7b1540dac9ab513dedd01dfe27eb&default=hubs%2Ftilebg-videos.jpg)
5:56[Case Study] MasterCard Global Content Marketing
This video case study features the partnership between Skyword and MasterCard, and details how MasterCard transitioned into a global leader in brand storytelling and content marketing.
1:10Karen Guglielmo from Iron Mountain discusses the process for generating buy-in for content marketing at her organization
Karen Guglielmo, content marketing manager at Iron Mountain, talks about the chaos of today's marketing enviornment in Pressure, a new story from the Content Standard.
0:52Karen Guglielmo from Iron Mountain discusses the shift from interruptive advertising to brand storytelling
Karen Guglielmo, content marketing manager at Iron Mountain, talks about the fall of disruptive advertising in Pressure, a new story from the Content Standard.
0:56Karen Guglielmo from Iron Mountain describes how a shift to data-driven content marketing has empowered the marketing organization
Karen Guglielmo, content marketing manager at Iron Mountain, talks about the effects of making content the center of excellence at Iron Mountain in Pressure, a new story from the Content Standard.
0:42Karen Guglielmo from Iron Mountain describes the need for a centralized editorial calendar & content strategy in a global enterprise