Karen Guglielmo from Iron Mountain discusses the shift from interruptive advertising to brand storytelling

May 23, 2016

Karen Guglielmo, content marketing manager at Iron Mountain, talks about the fall of interruptive advertising in B2B marketing and the need for content to drive awareness at the top of the funnel. Read the whole story in "Pressure", a new story from the Content Standard by Skyword. Read it now!

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Karen Guglielmo from Iron Mountain discusses the process for generating buy-in for content marketing at her organization
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