Karen Guglielmo from Iron Mountain discusses the shift from interruptive advertising to brand storytelling

Karen Guglielmo, content marketing manager at Iron Mountain, talks about the fall of interruptive advertising in B2B marketing and the need for content to drive awareness at the top of the funnel. Read the whole story in "Pressure", a new story from the Content Standard by Skyword. Read it now!

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2016 - 2017 Anthem and Skyword Case Study
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Karen Guglielmo from Iron Mountain describes how a shift to data-driven content marketing has empowered the marketing organization
Karen Guglielmo from Iron Mountain describes how a shift to data-driven content marketing has empowered the marketing organization

Karen Guglielmo, content marketing manager at Iron Mountain, talks about the effects of making content the ...

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