Karen Guglielmo, content marketing manager at Iron Mountain, talks about supporting a global marketing organization through a centralized content strategy. Read the whole story in "Pressure", a new story from the Content Standard by Skyword.
Home » [Skyword] Case Studies » Karen Guglielmo from Iron Mountain describes the need for a centralized editorial calendar & content strategy in a global enterprise
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Karen Guglielmo from Iron Mountain discusses the shift from interruptive advertising to brand storytelling
Karen Guglielmo, content marketing manager at Iron Mountain, talks about the fall of disruptive advertising in Pressure, a new story from the Content Standard.
Karen Guglielmo from Iron Mountain describes how a shift to data-driven content marketing has empowered the marketing organization