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Healthcare

Information on how Skyword helps companies in healthcare take a customer-centric approach to content marketing and brand storytelling.

  • [Infographic] Your Company’s Health Plan Decision

    [Infographic] Your Company’s Health Plan Decision

    Your Company's Health Plan Decision Infographic on The Benefits Guide by Anthem

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  • [Infographic] Choosing the Right Health Plan Options

    [Infographic] Choosing the Right Health Plan Options

    Choosing the Right Health Plan Options

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  • Chaos Theory Healthcare by Chaotic Moon

    Chaos Theory Healthcare by Chaotic Moon

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  • The Benefits Guide by Anthem

    The Benefits Guide by Anthem

    Your guide on Navigating the ACA, Managing Healthcare costs and maintaining a Healthy Workplace.

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  • Anthem - Case Study

    Anthem - Case Study

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  • 5 Healthcare Brands That Breathe New Life into Social Media Marketing Strategy

    5 Healthcare Brands That Breathe New Life into Social Media Marketing Strategy

    For healthcare brands, a social media marketing strategy is key to growing awareness and educating readers. These five brands show how its done. The post 5 Healthcare Brands That Breathe New Life...

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  • 5 Health Care Brands that Make Twitter Marketing Look Easy

    5 Health Care Brands that Make Twitter Marketing Look Easy

    For health care brands, the key to Twitter marketing success lies in your mission—and the people who strive every day to accomplish it. The post 5 Health Care Brands that Make Twitter Marketing...

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  • How Anthem’s Content Marketing Inverted the Insurance World

    How Anthem’s Content Marketing Inverted the Insurance World

    Thought leadership is an often used but rarely understood term. One insurance brand proved that the way to achieve it is through simplicity. The post Trust Through Simplicity: How Anthem’s Content...

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  • Why Healthcare Marketing Will Soon Feel the Amazon Effect

    Why Healthcare Marketing Will Soon Feel the Amazon Effect

    Digital and technology are powerful forces, but are they powerful enough to carry healthcare marketing into the next wave of technology revolution? The post Why Healthcare Marketing Will Soon Feel...

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  • Who Will Lead Healthcare Content Marketing out of the Dark Ages?

    Who Will Lead Healthcare Content Marketing out of the Dark Ages?

    In healthcare content marketing, major legal roadblocks persist, making it difficult for brands to break through the noise by telling engaging stories. The post Who Will Lead Healthcare Content...

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  • Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)

    Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)

    Inspiration for original content pops up when we least expect it—even in hobbies that have nothing to do with our jobs (like making sense of Ulysses). The post includes an example from Dignity Health.

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  • The Importance of Personal Narrative in Content Marketing

    The Importance of Personal Narrative in Content Marketing

    A personal narrative can enhance a piece of content marketing. The key is knowing when you have the right story and how much story to tell. The post includes an example from Dignity Health.

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  • Why Healthcare Content Marketing Is in Need of a Checkup

    Why Healthcare Content Marketing Is in Need of a Checkup

    A fear of the unknown is causing healthcare content marketing to perform well below expectations. How can the industry turn it around? The post Why Healthcare Content Marketing Is in Need of a...

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