[Industry] Healthcare

Information on how Skyword helps companies in healthcare take a customer-centric approach to content marketing and brand storytelling.

  • 2016 - 2017 Anthem and Skyword Case Study

    2016 - 2017 Anthem and Skyword Case Study

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  • 6 Critical Perspectives on Patient Stories That Even Great Organizations Miss

    6 Critical Perspectives on Patient Stories That Even Great Organizations Miss

    Patient stories are bigger than the clinical experience. Stories that reflect the entirety of the patient experience can transform healthcare marketing. The post 6 Critical Perspectives on Patient...

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  • An Introduction to Educational Content for B2B Healthcare Marketing

    An Introduction to Educational Content for B2B Healthcare Marketing

    The B2C side of healthcare marketing is full of great educational content. Why does B2B healthcare marketing underestimate its importance? The post An Introduction to Educational Content for B2B...

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  • Reimagining the Patient Experience: Content Marketing & Digital Experience Design

    Reimagining the Patient Experience: Content Marketing & Digital Experience Design

    Developing an insightful content marketing strategy that anticipates consumers’ need for meaningful health information can go a long way towards helping healthcare organizations reach their target aud

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  • What Wonder Woman’s History-Making Success Can Teach Health Care Content Marketing

    What Wonder Woman’s History-Making Success Can Teach Health Care Content Marketing

    Wonder Woman's winning combination of familiar and boundary-pushing themes provides an unexpected lesson in content marketing. The post What Wonder Woman’s History-Making Success Can Teach Health...

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  • How Anthem’s Content Marketing Inverted the Insurance World

    How Anthem’s Content Marketing Inverted the Insurance World

    Thought leadership is an often used but rarely understood term. One insurance brand proved that the way to achieve it is through simplicity. The post Trust Through Simplicity: How Anthem’s Content...

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  • The Importance of a Content-Driven Website in the Age of Value-Based Care

    The Importance of a Content-Driven Website in the Age of Value-Based Care

    The content-driven website is painfully rare in the world of hospitals, yet 76 percent of patients begin their health care research on hospital websites. The post The Importance of a...

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  • Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention

    Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention

    Content not connecting with your readers? When creating value-based content, take a lesson from the healthcare industry, where content has to matter. The post Healthcare Marketing Is Pioneering...

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  • 5 Health Care Brands that Make Twitter Marketing Look Easy

    5 Health Care Brands that Make Twitter Marketing Look Easy

    For health care brands, the key to Twitter marketing success lies in your mission—and the people who strive every day to accomplish it. The post 5 Health Care Brands that Make Twitter Marketing...

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  • 5 Healthcare Brands That Breathe New Life into Social Media Marketing Strategy

    5 Healthcare Brands That Breathe New Life into Social Media Marketing Strategy

    For healthcare brands, a social media marketing strategy is key to growing awareness and educating readers. These five brands show how its done. The post 5 Healthcare Brands That Breathe New Life...

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  • Why Healthcare Marketing Will Soon Feel the Amazon Effect

    Why Healthcare Marketing Will Soon Feel the Amazon Effect

    Digital and technology are powerful forces, but are they powerful enough to carry healthcare marketing into the next wave of technology revolution? The post Why Healthcare Marketing Will Soon Feel...

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  • Who Will Lead Healthcare Content Marketing out of the Dark Ages?

    Who Will Lead Healthcare Content Marketing out of the Dark Ages?

    In healthcare content marketing, major legal roadblocks persist, making it difficult for brands to break through the noise by telling engaging stories. The post Who Will Lead Healthcare Content...

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  • Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)

    Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)

    Inspiration for original content pops up when we least expect it—even in hobbies that have nothing to do with our jobs (like making sense of Ulysses). The post includes an example from Dignity Health.

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  • The Importance of Personal Narrative in Content Marketing

    The Importance of Personal Narrative in Content Marketing

    A personal narrative can enhance a piece of content marketing. The key is knowing when you have the right story and how much story to tell. The post includes an example from Dignity Health.

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  • Why Healthcare Content Marketing Is in Need of a Checkup

    Why Healthcare Content Marketing Is in Need of a Checkup

    A fear of the unknown is causing healthcare content marketing to perform well below expectations. How can the industry turn it around? The post Why Healthcare Content Marketing Is in Need of a...

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