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Brand Transformation - How Enterprise Marketers Are Transforming Their Organizations for Sustained Storytelling

March 3, 2017

We asked, "Are Enterprise Marketers Transforming Their Organizations for Sustained Storytelling?"

Skyword explored the transformation process to better understand how marketing organizations were changing – if at all – or if they were continuing to invest in traditional marketing approaches and skill sets. 

On behalf of Skyword, an independent research firm, Researchscape International, surveyed 190 U.S. marketers at large enterprises (500+ employees), excluding advertising agencies. Here are the results of their research:

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