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Retail

Information on how Skyword helps retailers take a customer-centric approach to content marketing and brand storytelling.

  • ‘If You Don’t Have an AI Strategy, You Are Gonna Die’

    ‘If You Don’t Have an AI Strategy, You Are Gonna Die’

    In the retail industry’s quest to please ever-more-demanding shoppers and cater to their individual needs to buy whenever, wherever and however they want, artificial intelligence is...

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  • 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

    7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

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  • Amazons test of Product Listing Ads is bad news for other retailers

    Amazons test of Product Listing Ads is bad news for other retailers

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  • How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation

    How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation

    Email marketing is a high-value campaign, but its success requires multiple approaches to personalization and a strong automation solution. The post How to Use Email Marketing as the Centerpiece...

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  • Overstock.com - Skyword Case Study

    Overstock.com - Skyword Case Study

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  • 3 Tips for Adding Live Video to Your Retail Marketing Strategy

    3 Tips for Adding Live Video to Your Retail Marketing Strategy

    Thirty percent of all online activity is spent watching video. If your brand's not already dabbling in the live video sphere, here's how to get there. The post 3 Tips for Adding Live Video to Your...

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  • Ralph Lauren Hires Its First CMO to Lead Its Retail Marketing Strategy

    Ralph Lauren Hires Its First CMO to Lead Its Retail Marketing Strategy

    Ralph Lauren hires Jonathan Bottomley as the company's first-ever CMO in the hopes that he'll transform the company's retail marketing strategy. The post Ralph Lauren Hires Its First CMO to Lead...

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  • How Overstock.com Is Winning at Retail Marketing

    How Overstock.com Is Winning at Retail Marketing

    It's hard to argue that there's not a direct correlation between great content strategy and retail marketing conversions when you look at these results. The post How Overstock.com Is Winning at...

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  • Brand Publishing in Retail: An Interview with Chad Mitchell, Senior Director of Digital Communications at Walmart

    Brand Publishing in Retail: An Interview with Chad Mitchell, Senior Director of Digital Communications at Walmart

    Chad Mitchell, Walmart's senior director of digital communications, explains how his retail industry brand built a publishing strategy for Walmart Today. The post Brand Publishing in Retail: An...

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  • As a Retail Marketing Technology, Artificial Intelligence Lends a Helping Hand

    As a Retail Marketing Technology, Artificial Intelligence Lends a Helping Hand

    AI is an up-and coming marketing technology that's transforming the world of retail. Learn how. The post As a Retail Marketing Technology, Artificial Intelligence Lends a Helping Hand appeared...

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  • 5 Retail Marketing Trends to Watch in 2017

    5 Retail Marketing Trends to Watch in 2017

    The first half of Q1 2017 has come and gone. If your retail marketing strategy isn't driving the ROI it should be, try these trends on for size. The post 5 Retail Marketing Trends to Watch in 2017...

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  • Where Retailers Fall Down: Mobile Marketing and Newsletters

    Where Retailers Fall Down: Mobile Marketing and Newsletters

    It's not news that more and more people are browsing the web via mobile. So why aren't retailers updating their mobile marketing strategies to meet them? The post Where Retailers Fall Down: Mobile...

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  • New Balance - Skyword Case Study

    New Balance - Skyword Case Study

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  • The Power of Emotional Storytelling in Holiday Campaigns

    The Power of Emotional Storytelling in Holiday Campaigns

    Different holidays pull on different heartstrings. Which type of emotional storytelling works best for each unique occasion? The post The Power of Emotional Storytelling in Holiday Campaigns...

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  • Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card

    Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card

    Amazon has ruffled the feathers of retail marketing execs with its new Prime Rewards Visa Card, but other brands might still have an advantage. The post Retail Marketing Execs: Don’t Flip Out Over...

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  • Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?

    Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?

    Marketers may have jumped the gun on beacons' mobile marketing potential. In 2017 retailers will have to rethink how to use them effectively. The post Are Beacons a Mobile Marketing Trend or a...

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  • How to Survive the Holidays and Prepare for 2017 as a Freelance Writer

    How to Survive the Holidays and Prepare for 2017 as a Freelance Writer

    Travel, assignments, and money all determine a freelance writer's ability to enjoy vacation. Learn how to survive the holidays while being self-employed. The post How to Survive the Holidays and...

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  • For Holiday Mobile Marketing Success, Think Year-Round

    If you're just now starting your holiday mobile marketing plans, it's already too late. The post For Holiday Mobile Marketing Success, Think Year-Round appeared first on The Content Standard by...

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  • 5 Tips for Creating a Cause Marketing Video that Stands Out This Season

    The season of giving has arrived—and with it, the noise of brands pushing holiday ads. Let your next cause marketing video be heard with these five tips. The post 5 Tips for Creating a Cause...

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  • Christmas and Creative Thinking: The 5 Best Holiday Storytelling Campaigns of 2016 (So Far)

    US brands are still focused on Thanksgiving, but UK retailers are launching storytelling campaigns that inspire creative thinking and holiday spirit. The post Christmas and Creative Thinking: The...

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