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[Industry] Retail

Information on how Skyword helps retailers take a customer-centric approach to content marketing and brand storytelling.

  • How Overstock.com Is Winning at Retail Marketing

    How Overstock.com Is Winning at Retail Marketing

    It's hard to argue that there's not a direct correlation between great content strategy and retail marketing conversions when you look at these results. The post How Overstock.com Is Winning at...

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  • Ralph Lauren Hires Its First CMO to Lead Its Retail Marketing Strategy

    Ralph Lauren Hires Its First CMO to Lead Its Retail Marketing Strategy

    Ralph Lauren hires Jonathan Bottomley as the company's first-ever CMO in the hopes that he'll transform the company's retail marketing strategy. The post Ralph Lauren Hires Its First CMO to Lead...

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  • Brand Publishing in Retail: An Interview with Chad Mitchell, Senior Director of Digital Communications at Walmart

    Brand Publishing in Retail: An Interview with Chad Mitchell, Senior Director of Digital Communications at Walmart

    Chad Mitchell, Walmart's senior director of digital communications, explains how his retail industry brand built a publishing strategy for Walmart Today. The post Brand Publishing in Retail: An...

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  • 5 Retail Marketing Trends to Watch in 2017

    5 Retail Marketing Trends to Watch in 2017

    The first half of Q1 2017 has come and gone. If your retail marketing strategy isn't driving the ROI it should be, try these trends on for size. The post 5 Retail Marketing Trends to Watch in 2017...

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  • How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation

    How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation

    Email marketing is a high-value campaign, but its success requires multiple approaches to personalization and a strong automation solution. The post How to Use Email Marketing as the Centerpiece...

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  • 3 Tips for Adding Live Video to Your Retail Marketing Strategy

    3 Tips for Adding Live Video to Your Retail Marketing Strategy

    Thirty percent of all online activity is spent watching video. If your brand's not already dabbling in the live video sphere, here's how to get there. The post 3 Tips for Adding Live Video to Your...

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  • As a Retail Marketing Technology, Artificial Intelligence Lends a Helping Hand

    As a Retail Marketing Technology, Artificial Intelligence Lends a Helping Hand

    AI is an up-and coming marketing technology that's transforming the world of retail. Learn how. The post As a Retail Marketing Technology, Artificial Intelligence Lends a Helping Hand appeared...

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  • Where Retailers Fall Down: Mobile Marketing and Newsletters

    Where Retailers Fall Down: Mobile Marketing and Newsletters

    It's not news that more and more people are browsing the web via mobile. So why aren't retailers updating their mobile marketing strategies to meet them? The post Where Retailers Fall Down: Mobile...

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  • The Power of Emotional Storytelling in Holiday Campaigns

    The Power of Emotional Storytelling in Holiday Campaigns

    Different holidays pull on different heartstrings. Which type of emotional storytelling works best for each unique occasion? The post The Power of Emotional Storytelling in Holiday Campaigns...

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  • Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card

    Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card

    Amazon has ruffled the feathers of retail marketing execs with its new Prime Rewards Visa Card, but other brands might still have an advantage. The post Retail Marketing Execs: Don’t Flip Out Over...

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  • Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?

    Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?

    Marketers may have jumped the gun on beacons' mobile marketing potential. In 2017 retailers will have to rethink how to use them effectively. The post Are Beacons a Mobile Marketing Trend or a...

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  • For Holiday Mobile Marketing Success, Think Year-Round

    If you're just now starting your holiday mobile marketing plans, it's already too late. The post For Holiday Mobile Marketing Success, Think Year-Round appeared first on The Content Standard by...

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  • 5 Tips for Creating a Cause Marketing Video that Stands Out This Season

    The season of giving has arrived—and with it, the noise of brands pushing holiday ads. Let your next cause marketing video be heard with these five tips. The post 5 Tips for Creating a Cause...

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  • Christmas and Creative Thinking: The 5 Best Holiday Storytelling Campaigns of 2016 (So Far)

    US brands are still focused on Thanksgiving, but UK retailers are launching storytelling campaigns that inspire creative thinking and holiday spirit. The post Christmas and Creative Thinking: The...

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  • How Digital Marketing Trends Have Changed Black Friday

    Black Friday is no longer a make-or-break retail holiday. Today, marketing trends point to the power of consumer experience in driving sales all year long. The post How Digital Marketing Trends...

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  • Holiday Lessons for a Yearlong Creative Strategy

    Most brands take advantage of the holidays for seasonal campaigns, but these are short lived. What can you learn about creative strategy from the holidays? The post Holiday Lessons for a Yearlong...

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  • 3 B2C Companies That Have Tackled the Marketing ROI Challenge

    Marketing ROI is a black cloud over all our heads. Overstock.com, Dollar Shave Club, and Campell Soup's Company look to show content ROI is possible. The post 3 B2C Companies That Have Tackled the...

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  • Brands Ramp Up Social Media Marketing Ahead of the Holidays

    Retailers get much of the attention, but the holiday season offers B2B brands a great social media marketing opportunity. The post Brands Ramp Up Social Media Marketing Ahead of the Holidays...

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