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Where Retailers Fall Down: Mobile Marketing and Newsletters
Where Retailers Fall Down: Mobile Marketing and Newsletters

It's not news that more and more people are browsing the web via mobile. So why aren't retailers updating t...

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The Power of Emotional Storytelling in Holiday Campaigns
The Power of Emotional Storytelling in Holiday Campaigns

Different holidays pull on different heartstrings. Which type of emotional storytelling works best for each...

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