Checklist: What to Include in Your Editorial Guidelines

As brands increasingly embrace content marketing, brand standards are still necessary,
but they’re insufficient. Brands are taking their cue from publishers and creating editorial
guidelines that complement their brand standards in order to produce high quality, onbrand
content at scale. Download the checklist for "What to Include in Your Editorial Guidelines".

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Mini-Guide: Content Marketing Reporting and KPIs
Mini-Guide: Content Marketing Reporting and KPIs

Report on as many metrics as are readily available to you—these numbers will help you make course-correctin...

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Mini-Guide: The Key Skills and Responsibilities You Need on Your Content Marketing Team
Mini-Guide: The Key Skills and Responsibilities You Need on Your Content Marketing Team

Here, we present The Key Skills and Responsibilities You Need on Your Content Marketing Team.

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