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Most Recent Flipbooks
The Marketers Guide to Using UTMs for Attribution
how to use url parameters for marketing campaign attribution
Content Strategy Playbook: Building Content Experiences That Deliver Customer Value and Drive Business Success
SiriusDecisions Technology Perspective on Content Marketing Platforms
SEO Best Practice Playbook
Between the moment “Googling” became a verb in the early 2000s to our present reality of search results we can carry in our pockets or ask for aloud, the world of SEO has expanded and evolved so rapid
Inside the Content Marketing Continuum Research Report
We surveyed nearly one thousand marketers at all lev els of the Content Marketing Continuum™ and crystallized the essential ingredients of masterful content marketing. Download this original research
Checklist: What to Consider to Get Real Value From Your Editorial Calendar
Whether you’re building your own, tweaking an existing calendar, or investing in specialized software, here are the questions you should be asking to get real value from your editorial calendar.
Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee
Who is Robert McKee? To many he’s the world’s foremost educator on story form and brand storytelling. In this Interview eBook, he speaks about the shift marketers are making to storytelling.
Mini-Guide: Content Marketing Reporting and KPIs
Report on as many metrics as are readily available to you—these numbers will help you make course-correcting decisions as needed—but don’t lose sight of the handful of KPIs that...
Checklist: What to Include in Your Editorial Guidelines
Download the checklist for "What to Include in Your Editorial Guidelines".
Mini-Guide: The Key Skills and Responsibilities You Need on Your Content Marketing Team
Here, we present The Key Skills and Responsibilities You Need on Your Content Marketing Team.
Trends Shaping the Future of Content Marketing in 2018
Top Content Marketing Trends to Explore in 2018
Why Episodic Content is a Must-Have
How to Develop a Content Promotion Strategy
Move Up the Content Marketing Continuum - Skyword Case Study
At Skyword, we knew what it took to transform marketing in order to support brand publishing, so we decided to outline the steps for other brands to get there through the Content Marketing Continuum.
The Ins and Outs of Influencer Marketing
Taking Your Brand Story Global