Mini-Guide: Content Marketing Reporting and KPIs

One of the most important parts of any new program, content marketing or otherwise, is
deciding how to track and measure your efforts. This list of KPIs is not exhaustive, nor is it
a suggestion that you track every single one of these metrics; instead, it’s meant to be a
jumping-off point to develop a reporting structure that is most meaningful to you in the
context of your individual program.

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Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee
Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

Who is Robert McKee? To many he’s the world’s foremost educator on story form and brand storytelling. In th...

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Checklist: What to Include in Your Editorial Guidelines
Checklist: What to Include in Your Editorial Guidelines

Download the checklist for "What to Include in Your Editorial Guidelines".

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