Mini-Guide: The Key Skills and Responsibilities You Need on Your Content Marketing Team

No matter what the structure of the team, we find a key set of skills to be
essential for a high-performing content marketing program. Here, we present these skills
in line with specific job profiles, but the reality of your situation may be very different. A
single contributor may cover multiple roles, or a whole team may be dedicated to one of
these roles. An external partner might provide skills you lack on your internal team. What is
important is that these essential roles are performed, not who performs them.

Previous Flipbook
Checklist: What to Include in Your Editorial Guidelines
Checklist: What to Include in Your Editorial Guidelines

Download the checklist for "What to Include in Your Editorial Guidelines".

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Trends Shaping the Future of Content Marketing in 2018
Trends Shaping the Future of Content Marketing in 2018

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