Skyword's Content Marketing Continuum™

We set out to determine what makes content marketers successful. To do so we surveyed nearly one thousand marketers at all levels of the Content Marketing Continuum™ and crystallized the essential ingredients of masterful content marketing. Download the research report, supplementary guides, case study, and articles below!

  • Inside the Content Marketing Continuum Research Report

    Inside the Content Marketing Continuum Research Report

    We surveyed nearly one thousand marketers at all lev els of the Content Marketing Continuum™ and crystallized the essential ingredients of masterful content marketing. Download this original research

    Read More
  • Inside the Content Marketing Continuum [Webinar]55:13

    Inside the Content Marketing Continuum [Webinar]

    Clare McDermott, Chief Research Officer, Mantis Research, and Tricia Travaline, Chief Marketing Officer, Skyword, will walk you through the most interesting findings of this year-long survey of 1,000

    Watch Video
  • Are You a Marketing Visionary?

    Take the Quiz
  • Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

    Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

    Who is Robert McKee? To many he’s the world’s foremost educator on story form and brand storytelling. In this Interview eBook, he speaks about the shift marketers are making to storytelling.

    Read More
  • Why Only 10 Percent of Content Marketers Have Embraced Brand Storytelling

    Why Only 10 Percent of Content Marketers Have Embraced Brand Storytelling

    Why aren't more organizations using brand storytelling to engage customers? New research from Skyword might hold the answer. The post Why Only 10 Percent of Content Marketers Have Embraced Brand...

    Read More
  • Checklist: What to Consider to Get Real Value From Your Editorial Calendar

    Checklist: What to Consider to Get Real Value From Your Editorial Calendar

    Whether you’re building your own, tweaking an existing calendar, or investing in specialized software, here are the questions you should be asking to get real value from your editorial calendar.

    Read More
  • 5 Revealing Content Marketing Statistics From Skyword’s Original Research

    5 Revealing Content Marketing Statistics From Skyword’s Original Research

    Skyword undertook a year-long survey of 1,000 content marketers to uncover what the most successful content marketers do differently. The post 5 Revealing Content Marketing Statistics From...

    Read More
  • Move Up the Content Marketing Continuum - Skyword Case Study

    Move Up the Content Marketing Continuum - Skyword Case Study

    At Skyword, we knew what it took to transform marketing in order to support brand publishing, so we decided to outline the steps for other brands to get there through the Content Marketing Continuum.

    Read More
  • Proof That There’s No Ideal Content Marketing Team Template

    Proof That There’s No Ideal Content Marketing Team Template

    What does original content marketing research tell us about the ideal content marketing team? Here are insights from a new Skyword study. The post Proof That There’s No Ideal Content Marketing...

    Read More
  • Mini-Guide: The Key Skills and Responsibilities You Need on Your Content Marketing Team

    Mini-Guide: The Key Skills and Responsibilities You Need on Your Content Marketing Team

    Here, we present The Key Skills and Responsibilities You Need on Your Content Marketing Team.

    Read More
  • At Visionary Companies, Storytelling Runs Deep

    At Visionary Companies, Storytelling Runs Deep

    Marketing leaders must train executives to use storytelling in their leadership, service, and investment work. The post At Visionary Companies, Storytelling Runs Deep appeared first on The Content...

    Read More
  • Mini-Guide: Content Marketing Reporting and KPIs

    Mini-Guide: Content Marketing Reporting and KPIs

    Report on as many metrics as are readily available to you—these numbers will help you make course-correcting decisions as needed—but don’t lose sight of the handful of KPIs that...

    Read More
  • How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum

    How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum

    How did the Content Standard team move from Expert to Leader on the Content Marketing Continuum? Through story. Managing Editor Jon Simmons explains. The post How the Content Standard Moved from...

    Read More
  • Checklist: What to Include in Your Editorial Guidelines

    Checklist: What to Include in Your Editorial Guidelines

    Download the checklist for "What to Include in Your Editorial Guidelines".

    Read More
  • Confessions of a Content Marketer: Admitting Where We Sit on the Content Marketing Continuum

    Confessions of a Content Marketer: Admitting Where We Sit on the Content Marketing Continuum

    Our chief marketing officer, Patricia Travaline, shares her story about why Skyword is introducing the Content Marketing Continuum. The post Confessions of a Content Marketer: Admitting Where We...

    Read More
  • If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

    If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

    I geared up for the biggest campaign of my life, and failed. After that, I threw myself headfirst into a content marketing strategy. The post If You Want to Move from Content Marketing Strategy...

    Read More
  • Inside the Content Marketing Continuum [Webinar Slides]

    Inside the Content Marketing Continuum [Webinar Slides]

    Clare McDermott, Chief Research Officer, Mantis Research, and Tricia Travaline, Chief Marketing Officer, Skyword, will walk you through the most interesting findings of this year-long survey of 1,000

    View Presentation
  • loading
    Loading More...