Mini-Guide: Content Marketing Reporting and KPIs

One of the most important parts of any new program, content marketing or otherwise, is
deciding how to track and measure your efforts. This list of KPIs is not exhaustive, nor is it
a suggestion that you track every single one of these metrics; instead, it’s meant to be a
jumping-off point to develop a reporting structure that is most meaningful to you in the
context of your individual program.

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How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum
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