Mini-Guide: The Key Skills and Responsibilities You Need on Your Content Marketing Team

No matter what the structure of the team, we find a key set of skills to be
essential for a high-performing content marketing program. Here, we present these skills
in line with specific job profiles, but the reality of your situation may be very different. A
single contributor may cover multiple roles, or a whole team may be dedicated to one of
these roles. An external partner might provide skills you lack on your internal team. What is
important is that these essential roles are performed, not who performs them.

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Proof That There’s No Ideal Content Marketing Team Template
Proof That There’s No Ideal Content Marketing Team Template

What does original content marketing research tell us about the ideal content marketing team? Here are insi...

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At Visionary Companies, Storytelling Runs Deep
At Visionary Companies, Storytelling Runs Deep

Marketing leaders must train executives to use storytelling in their leadership, service, and investment wo...