Slideshare - All Slideshows

This Stream includes Skyword's latest Slideshares

  • Enterprise Planning and Streamlined Navigation from Skyword [Webinar]

    Enterprise Planning and Streamlined Navigation from Skyword [Webinar]

    Ready for a centralized location where you can see all of your content across the enterprise? Learn more about Skyword’s latest release. Skyword’s May 2018 release incorporates two compelling elemen

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  • Inspiring Trust and Transparency: Skyword's Compliance with GDPR [Webinar Slides]

    Inspiring Trust and Transparency: Skyword's Compliance with GDPR [Webinar Slides]

    Skyword will be compliant with the EU General Data Protection Regulation (GDPR) when it goes into effect on May 25, 2018. We know that this is top of mind for all of you, and we have been working dili

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  • Master the Art of Story for Business [Webinar with Robert McKee]

    Master the Art of Story for Business [Webinar with Robert McKee]

    Marketers strive to use storytelling in their strategies, but most still struggle to understand the practice and master the craft. Join Robert McKee, story authority and best-selling author, and Tom G

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  • Inside the Content Marketing Continuum [Webinar Slides]

    Inside the Content Marketing Continuum [Webinar Slides]

    Clare McDermott, Chief Research Officer, Mantis Research, and Tricia Travaline, Chief Marketing Officer, Skyword, will walk you through the most interesting findings of this year-long survey of 1,000

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  •  Brands and Their Contributors: Working Together to Build a Cohesive Social Media Presence

    Brands and Their Contributors: Working Together to Build a Cohesive Social Media Presence

    This session is geared to brand marketers and contributors, encouraging both to use social media to its full potential. Contributors who build their personal brand on social give themselves a competit

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  • The Content Marketing Death Spiral

    The Content Marketing Death Spiral

    Allen Gannett, Founder & CEO, TrackMaven We are getting sucked into a content marketing death spiral. Brands compete in a race to the bottom, then complain about how hard it is to be heard over the n

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  • Reimagining the Patient Experience: Content Marketing & Digital Experience Design

    Reimagining the Patient Experience: Content Marketing & Digital Experience Design

    Developing an insightful content marketing strategy that anticipates consumers’ need for meaningful health information can go a long way towards helping healthcare organizations reach their target aud

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  • Beers with Engineers: Getting a Firsthand Look at Skyword’s Product Vision

    Beers with Engineers: Getting a Firsthand Look at Skyword’s Product Vision

    Come join Skyword’s engineers and get a sneak peek at some upcoming features to the Skyword Platform. This open-dialogue session will give attendees an opportunity to discuss the challenges they face

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  • Machine Learning and the Human Endeavor: How AI is Being Applied to the Future of Marketing

    Machine Learning and the Human Endeavor: How AI is Being Applied to the Future of Marketing

    As marketers, do we fully understand what AI is or the implications it will have on our careers and lifestyles? Join Skyword’s CTO, John Mihalik, for a session on the advancements of AI, what the diff

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  • Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Earned Thought Leadership Status with Content

    Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Earned Thought Leadership Status with Content

    Every marketer wants to be a leader in their industry; they want to be creating trends, not following them. How do you accomplish that with content? It takes the perfect fusion of industry expertise,

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  • Cultivating Your Individual Voice: When a Publication Looks Beyond Brand Tone

    Cultivating Your Individual Voice: When a Publication Looks Beyond Brand Tone

    When you’re a writer in content marketing, you constantly hear that you need to follow content creation guidelines and brand voice and tone. But what if a brand is looking to create a publication with

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  • Skyword Platform Tips & Tricks: Content Marketing Made Easier

    Skyword Platform Tips & Tricks: Content Marketing Made Easier

    Combine the power of Skyword’s technology with a white glove services team, and what do you get? Unprecedented content marketing genius. Take your marketing strategy to the next level. We’ll ensure yo

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  • Aligning Technology Stack and Content for Digital Transformation

    Aligning Technology Stack and Content for Digital Transformation

    We will explore the steps that McKesson has taken on their digital transformation journey, from building their martech stack and getting buy-in from multiple stakeholders to acquiring technology and s

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  • How to Use Interactive Content to Tell Your Story & Accelerate the Buyer’s Journey

    How to Use Interactive Content to Tell Your Story & Accelerate the Buyer’s Journey

    A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience’s attention, we must deliver the right content, to t

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  • The Science of Story: Learning How Great Creatives are Turning Ideas into Stories

    The Science of Story: Learning How Great Creatives are Turning Ideas into Stories

    Great stories don’t just come out of thin air. It takes time and a lot of back and forth, version after version, to make sure that you get it just right. In this session you’ll hear from two creatives

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  • Content Choreography: An Inside Look at Samsung’s Omni-Channel Content Program

    Content Choreography: An Inside Look at Samsung’s Omni-Channel Content Program

    As brands forge ahead with content marketing programs, many fail to go beyond the surface when it comes to brand storytelling, limiting their ability to embrace story at the core. In order to push you

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  • Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by Michael Brenner

    Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by Michael Brenner

    When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the

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  • How to Use Data to Inspire Great Brand Storytelling

    How to Use Data to Inspire Great Brand Storytelling

    Description: To better serve the wants and needs of your audience through content, marketers need to know how to analyze data. As organizations begin to grow, marketers can lose track of what's most

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  • Control Your Brand with Skyword Digital Asset Manager

    Control Your Brand with Skyword Digital Asset Manager

    You’ve successfully launched an original content marketing program that has elevated your brand to new storytelling heights. You’re producing more and more rich-media content, and it’s time to start

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  • Transforming the Content Standard by Skyword

    Transforming the Content Standard by Skyword

    With traditional advertising on the decline, brands are looking for new ways to engage their audiences. A recent study by Skyword and Researchscape International found that 40 percent of enterprise ma

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