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This Stream includes Skyword's latest Slideshares

  • Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by Michael Brenner

    Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by Michael Brenner

    When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the

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  • How to Use Data to Inspire Great Brand Storytelling

    How to Use Data to Inspire Great Brand Storytelling

    Description: To better serve the wants and needs of your audience through content, marketers need to know how to analyze data. As organizations begin to grow, marketers can lose track of what's most

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  • Control Your Brand with Skyword Digital Asset Manager

    Control Your Brand with Skyword Digital Asset Manager

    You’ve successfully launched an original content marketing program that has elevated your brand to new storytelling heights. You’re producing more and more rich-media content, and it’s time to start

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  • Transforming the Content Standard by Skyword

    Transforming the Content Standard by Skyword

    With traditional advertising on the decline, brands are looking for new ways to engage their audiences. A recent study by Skyword and Researchscape International found that 40 percent of enterprise ma

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  • Launch a Successful Global Content Marketing Program

    Launch a Successful Global Content Marketing Program

    As a marketer, you understand the importance of connecting with audiences worldwide. It’s not simply translating one story into a dozen languages–it’s about seamlessly spreading a message that is cons

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  • How ESPN Ties Sports, Culture, and Content Marketing Together to Reach the US Hispanic Market

    How ESPN Ties Sports, Culture, and Content Marketing Together to Reach the US Hispanic Market

    With more than 54 million people of Latino origin in the United States, and with a purchasing power estimated to reach $1.5 trillion in 2015, now is the perfect time for your brand to expand in the US

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  • 10 Tips to Discover, Reach, and Convert Your Audience

    10 Tips to Discover, Reach, and Convert Your Audience

    Meeting Description: In the rush to prove ROI, it is easy for marketers to get caught up in the numbers without paying attention to the people behind them. Taking time to understand your audience and

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  • Content Rising Summit 2015: Skyword Video - When Stories Move

    Content Rising Summit 2015: Skyword Video - When Stories Move

    Skyword's Scott Ludwig highlights the importance of video content and the Skyword Platform's new video capabilities in his session at Content Rising Summit 2015.

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  • Content Rising Summit 2015: Unleashing the Power of the Skyword Platform

    Content Rising Summit 2015: Unleashing the Power of the Skyword Platform

    Skyword's Joe Breed and Keith Kost lead a session at Content Rising Summit 2015 focused on the capabilities of the Skyword content marketing platform and software.

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  • Content Rising Summit 2015: Making Sense of the Numbers - Understand What to Measure and How to Make It Meaningful

    Content Rising Summit 2015: Making Sense of the Numbers - Understand What to Measure and How to Make It Meaningful

    Skyword VP of Marketing Patricia Travaline leads a session with Marketo's Dayna Rothman and Veracode's Patty Foley-Reid at Content Rising Summit in Boston, MA. The three talk about making sense of con

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  • Content Rising Summit 2015: The Content Standard Case Study

    Content Rising Summit 2015: The Content Standard Case Study

    Skyword Director of Marketing Ruben Sanchez and Content Marketing Manager Ted Karczewski present on the lifespan and growth of their premier media property the Content Standard.

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  • How to Jump-Start Your B2B Content Marketing Program with Video

    How to Jump-Start Your B2B Content Marketing Program with Video

    Tired of hearing about why you need to start video marketing, and want to learn how to actually do it? Join Anthem's Content Marketing Manager, Andrew Reinbold, and Skyword's Senior Content Strategist

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  • How to Launch a Successful Global Content Marketing Program

    How to Launch a Successful Global Content Marketing Program

    Today’s brands understand the need for original brand storytelling to connect with their audiences on a global scale; however, up until this point, the challenge for marketing leaders has been deployi

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  • Extend the Shelf Life of Your Content Marketing Program with Video

    Extend the Shelf Life of Your Content Marketing Program with Video

    You get that video is an important and powerful tool for getting visitors to engage with your content. But lack of time, budget, and creative talent is holding you back. Justin Park, founder of Vidaa

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  • The Intersection of Content Marketing and Influencer Marketing

    The Intersection of Content Marketing and Influencer Marketing

    What happens when powerful stories are told by talented storytellers? People listen. We call this Con-fluence - the exciting, new intersection of content marketing and influencer strategy. Learn how

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  • Redefine influencer marketing with content marketing influencers

    Redefine influencer marketing with content marketing influencers

    Skyword asked Ann Handley, Kevin Cain, Christopher Penn, and Brian Honigman to define what influencer marketing means to them. We took the quotes and stitched them together in hopes of redefining what

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  • The Convergence Imperative - Skyword and Jason Falls

    The Convergence Imperative - Skyword and Jason Falls

    What’s the key to influencing buying decisions? Good Public Relations? Great SEO? Better Social Media Marketing? The answer is all of the above. Online marketing has become less about gaming the sys

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  • Content Rising | Boston 2014

    Content Rising | Boston 2014

    Panel Discussion on the emergence of Content Marketing. Topics include: The New Age of Search Marketing, Content, and Social. A Roadmap to Sustainable and Scalable Content Creation. The Convergence

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  • 5 Snapshots of Inspiring Content Marketing

    5 Snapshots of Inspiring Content Marketing

    What 5 of today's leading brands are doing to engage their audiences with great content marketing

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  • Agency Content Innovators

    Agency Content Innovators

    Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. “Agency Content Innovators,” collects the best moments and most valuable l

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