How to Launch a Successful Global Content Marketing Program

March 31, 2015
Today’s brands understand the need for original brand storytelling to connect with their audiences on a global scale; however, up until this point, the challenge for marketing leaders has been deploying a strategy locally without compromising brand messaging or control. Join experts from our Skyword Global team to find out how to: -Articulate a global content marketing vision to local markets -Manage teams, strategies, and processes across borders -Develop localized global content guidelines -Find local editors and establish regional knowledge -Execute a plan for scaled production
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