IBM generates leads with B2B content marketing
June 6, 2013 webinar with guest speaker Leslie Reiser then Program Director, Midmarket Digital Marketing WW at IBM. Leslie takes takes a deep dive into IBM's content strategy, process, and results. Digital Influence Group and Skyword join the webinar to discuss the success of IBM's Midsize Insider. This presentation illustrates how an agency and technology company can partner with an enterprise brand to drive business results through content marketing.