Infographic: You Have 8 Seconds to Engage the B2B Customer!
Infographic: You Have 8 Seconds to Engage the B2B Customer! Content marketing is a marathon, not a sprint. This infographic shows the path that marketers take to reach their ultimate goal of engaging their audiences through custom content. Sixty-eight percent of marketers say their primary content marketing objective is engagement, but other benefits include brand awareness, lead and customer acquisition, and direct sales.