Inside the Content Marketing Continuum [Webinar Slides]

February 14, 2018
Clare McDermott, Chief Research Officer, Mantis Research, and Tricia Travaline, Chief Marketing Officer, Skyword, will walk you through the most interesting findings of this year-long survey of 1,000 global content marketers. Learn: Benchmarks for the practice of content marketing today The defining characteristics of the most successful content marketers Areas of focus for advancing your content marketing organization's performance
Previous Presentation
Master the Art of Story for Business [Webinar with Robert McKee]
Master the Art of Story for Business [Webinar with Robert McKee]

Marketers strive to use storytelling in their strategies, but most still struggle to understand the practic...

Next Presentation
 Brands and Their Contributors: Working Together to Build a Cohesive Social Media Presence
Brands and Their Contributors: Working Together to Build a Cohesive Social Media Presence

This session is geared to brand marketers and contributors, encouraging both to use social media to its ful...