The Content Marketing Death Spiral

June 26, 2017
Allen Gannett, Founder & CEO, TrackMaven We are getting sucked into a content marketing death spiral. Brands compete in a race to the bottom, then complain about how hard it is to be heard over the noise. How can we pull ourselves out of the echo chamber and refocus on delivering value? In this session, we’ll take a deep dive into what’s working (and not working) in marketing today. Allen Gannett will outline the headwinds marketing executives face in scaling an effective digital marketing program and leave you with five clear strategies to course-correct your organization’s approach to digital.
Previous Presentation
 Brands and Their Contributors: Working Together to Build a Cohesive Social Media Presence
Brands and Their Contributors: Working Together to Build a Cohesive Social Media Presence

This session is geared to brand marketers and contributors, encouraging both to use social media to its ful...

Next Presentation
Reimagining the Patient Experience: Content Marketing & Digital Experience Design
Reimagining the Patient Experience: Content Marketing & Digital Experience Design

Developing an insightful content marketing strategy that anticipates consumers’ need for meaningful health ...