The Convergence Imperative - Skyword and Jason Falls
What’s the key to influencing buying decisions? Good Public Relations? Great SEO? Better Social Media Marketing? The answer is all of the above. Online marketing has become less about gaming the system and harvesting links, and more about engaging your audience through powerful storytelling. Are you equipped with the skills necessary to create breakthrough content? Jason Falls, founder of Social Media Explorer, and Patricia Travaline, vp of marketing at Skyword, will discuss the Convergence Imperative: How success today requires marketers to develop sustainable content creation strategies that include PR, SEO, and social media marketing best practices.