The Intersection of Content Marketing and Influencer Marketing

September 4, 2014
What happens when powerful stories are told by talented storytellers? People listen. We call this Con-fluence - the exciting, new intersection of content marketing and influencer strategy. Learn how some of the savviest brands are working with influential storytellers to become what people love, instead of interrupting what they love on the web. Gain valuable insight on how to: Identify subject matter experts in your industry Make connections with those who have sway among your customer base Streamline content creation with market influencers Improve the reach and resonance of your content. Doug Sikes, Traackr's vice president of sales, and Andrew Wheeler, Skyword's vice president of strategic services, will show you how to marry your content marketing with influencer strategy to help you become a stronger storyteller.
Previous Presentation
Extend the Shelf Life of Your Content Marketing Program with Video
Extend the Shelf Life of Your Content Marketing Program with Video

You get that video is an important and powerful tool for getting visitors to engage with your content. But ...

Next Presentation
Redefine influencer marketing with content marketing influencers
Redefine influencer marketing with content marketing influencers

Skyword asked Ann Handley, Kevin Cain, Christopher Penn, and Brian Honigman to define what influencer marke...