[Industry] Technology

Information on how Skyword helps technology companies take a customer-centric approach to content marketing and brand storytelling.

  • IBM Mobile - Skyword Case Study

    IBM Mobile - Skyword Case Study

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  • The Secret Digital Marketing Ingredient: Whimsy

    The Secret Digital Marketing Ingredient: Whimsy

    Whether you're a footwear brand or a B2B company, whimsy can play a powerful role in the digital marketing playbook. The post The Secret Digital Marketing Ingredient: Whimsy appeared first on The...

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  • How the Recommendation Engine Explosion Is Changing Martech and Content Consumption

    How the Recommendation Engine Explosion Is Changing Martech and Content Consumption

    The growth of recommendation engine technology is shaping martech and changing the way we consume content. Is your marketing plan ready? The post How the Recommendation Engine Explosion Is...

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  • We Need Better Audience Segmentation in B2B Content Marketing

    We Need Better Audience Segmentation in B2B Content Marketing

    Business buyers are no more monolithic than individual consumers, so why do we neglect detailed, thoughtful audience segmentation in B2B content marketing? The post We Need Better Audience...

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  • User-Generated Content Can Happen in B2B Marketing Strategy

    User-Generated Content Can Happen in B2B Marketing Strategy

    Just because you're a B2B brand doesn't mean your marketing strategy couldn't benefit from some user-generated content. The post User-Generated Content Can Happen in B2B Marketing Strategy...

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  • Your Company Needs a MarTech Stack. Here’s How to Build One

    Your Company Needs a MarTech Stack. Here’s How to Build One

    A martech stack isn't a piece of software or hardware, but it can make a huge difference in your marketing performance. The post Your Company Needs a MarTech Stack. Here’s How to Build One...

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  • B2B Influencer Marketing is Becoming a Thing. Why?

    B2B Influencer Marketing is Becoming a Thing. Why?

    Influencer marketing usually brings to mind beauty bloggers or athletes, but B2B influencer marketing is a whole other ball game. The post B2B Influencer Marketing is Becoming a Thing. Why?...

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  • Technically Speaking: Tackling B2B Technology Marketing

    Technically Speaking: Tackling B2B Technology Marketing

    How can marketers in B2B technology marketing reach an audience that is both skeptical and brand loyal? The post Technically Speaking: Tackling B2B Technology Marketing appeared first on The...

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  • 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance

    5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance

    The quality vs. quantity debate among B2B tech marketers can be solved by examining the content distribution strategies in place. The post 5 Ways B2B Tech Brands Can Focus on Quality and Drive...

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  • The New LinkedIn Encourages B2B Marketing to Embrace Its Human Side

    The New LinkedIn Encourages B2B Marketing to Embrace Its Human Side

    LinkedIn's new look is a reminder that humans, not products or other faceless elements of business, make B2B marketing work. The post The New LinkedIn Encourages B2B Marketing to Embrace Its Human...

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  • 3 Ways Artificial Intelligence Is Transforming B2B Marketing

    3 Ways Artificial Intelligence Is Transforming B2B Marketing

    Artificial intelligence is leading a revolution in B2B marketing. If you're unsure of how to make AI work for your brand, let these examples be your guide. The post 3 Ways Artificial Intelligence...

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  • Why a Negative B2B Customer Review Can Be an Opportunity for Growth

    Why a Negative B2B Customer Review Can Be an Opportunity for Growth

    Sooner or later, no matter how great your products or services are, you're going to get a negative B2B customer review. The post Why a Negative B2B Customer Review Can Be an Opportunity for Growth...

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  • Debating the Role of the CMO: Watching a Transition in Action

    Debating the Role of the CMO: Watching a Transition in Action

    Tech disruption and new pressures from CEOs are bringing sweeping changes to the role of the CMO. The post Debating the Role of the CMO: Watching a Transition in Action appeared first on The...

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  • The Wall: Lessons in Content Strategy for B2B Tech Marketers

    The Wall: Lessons in Content Strategy for B2B Tech Marketers

    Keeping up in the B2B tech industry doesn't require ad spend. It requires a renewed approach to your content strategy. The post The Wall: Lessons in Content Strategy for B2B Tech Marketers...

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  • What Good Data Means for B2B Marketing Strategies

    What Good Data Means for B2B Marketing Strategies

    Having data focuses B2B marketing strategies means centralizing your marketing technology and condensing your data practice. Here's how. The post What Good Data Means for B2B Marketing Strategies...

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  • How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM

    How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM

    Aviv Canaani, content marketing manager at IBM, tells us how to prepare for global marketing events like the MWC so that you can make the most of them. The post How to Prepare for Global Marketing...

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  • 3 Major Marketing Campaign Opportunities B2B Technology Brands Missed

    3 Major Marketing Campaign Opportunities B2B Technology Brands Missed

    Even the most innovative marketing campaign has a short shelf life, unless it's part of a long-term content strategy. The post 3 Major Marketing Campaign Opportunities B2B Technology Brands Missed...

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  • With Great Power: Ethical Marketing in the Face of IoT

    With Great Power: Ethical Marketing in the Face of IoT

    New technology, and their data acquisition channels, are creating ethical marketing challenges well ahead of any data policymaking. The post With Great Power: Ethical Marketing in the Face of IoT...

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  • 4 Technology Companies That Are Breaking Barriers Through Innovation and Creativity

    4 Technology Companies That Are Breaking Barriers Through Innovation and Creativity

    The tech industry is undeniably innovative—so why is tech marketing so dull? These four companies are breaking barriers with their marketing initiatives. The post 4 Technology Companies That Are...

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  • Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions

    Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions

    Content marketing ROI thrives as a long-term enterprise strategy, but certain short-term markers can mitigate some of the financial risk. The post Marketing ROI: De-risking the Up-front Investment...

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