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Technology

Information on how Skyword helps technology companies take a customer-centric approach to content marketing and brand storytelling.

  • IBM Mobile Business Insights Printed Publication

    IBM Mobile Business Insights Printed Publication

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  • IBM Mobile - Skyword Case Study

    IBM Mobile - Skyword Case Study

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  • Diebold: Enhancing Field Service Efficiency Through Video Collaboration2:35

    Diebold: Enhancing Field Service Efficiency Through Video Collaboration

    Diebold, a financial self-service and security corporation that services ATMs and physical security devices, is leveraging real-time mobile collaboration technology to transform the operations of its

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  • The Wall: Lessons in Content Strategy for B2B Tech Marketers

    The Wall: Lessons in Content Strategy for B2B Tech Marketers

    Keeping up in the B2B tech industry doesn't require ad spend. It requires a renewed approach to your content strategy. The post The Wall: Lessons in Content Strategy for B2B Tech Marketers...

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  • What Good Data Means for B2B Marketing Strategies

    What Good Data Means for B2B Marketing Strategies

    Having data focuses B2B marketing strategies means centralizing your marketing technology and condensing your data practice. Here's how. The post What Good Data Means for B2B Marketing Strategies...

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  • How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM

    How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM

    Aviv Canaani, content marketing manager at IBM, tells us how to prepare for global marketing events like the MWC so that you can make the most of them. The post How to Prepare for Global Marketing...

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  • 3 Major Marketing Campaign Opportunities B2B Technology Brands Missed

    3 Major Marketing Campaign Opportunities B2B Technology Brands Missed

    Even the most innovative marketing campaign has a short shelf life, unless it's part of a long-term content strategy. The post 3 Major Marketing Campaign Opportunities B2B Technology Brands Missed...

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  • With Great Power: Ethical Marketing in the Face of IoT

    With Great Power: Ethical Marketing in the Face of IoT

    New technology, and their data acquisition channels, are creating ethical marketing challenges well ahead of any data policymaking. The post With Great Power: Ethical Marketing in the Face of IoT...

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  • 4 Technology Companies That Are Breaking Barriers Through Innovation and Creativity

    4 Technology Companies That Are Breaking Barriers Through Innovation and Creativity

    The tech industry is undeniably innovative—so why is tech marketing so dull? These four companies are breaking barriers with their marketing initiatives. The post 4 Technology Companies That Are...

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  • Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions

    Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions

    Content marketing ROI thrives as a long-term enterprise strategy, but certain short-term markers can mitigate some of the financial risk. The post Marketing ROI: De-risking the Up-front Investment...

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  • How to (Finally) Simplify Your B2B Marketing Technology Stack

    How to (Finally) Simplify Your B2B Marketing Technology Stack

    B2B marketing technology has grown increasingly complex at a rapid rate. Here's how to simplify your reporting stack to tell the most important stories. The post How to (Finally) Simplify Your B2B...

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  • Binging Black Mirror: How Individualized Stories Can Create a Seamless Content Strategy

    Binging Black Mirror: How Individualized Stories Can Create a Seamless Content Strategy

    Science fiction TV series Black Mirror tells individual stories to show how technology could impact our lives. Your content strategy can mimic this format. The post Binging Black Mirror: How...

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  • Why it Matters That the Internet of Things Appeals to Parents

    Why it Matters That the Internet of Things Appeals to Parents

    The internet of things has become integral to lives of babies, seniors, and everyone between. Your brand needs to be right there with them. The post Why it Matters That the Internet of Things...

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  • Augmented Reality Beyond Filters: How AR Technology Can Tell Your Story

    Augmented Reality Beyond Filters: How AR Technology Can Tell Your Story

    AR technology is more than just filters and games. In fact, it can be used to make your brand's story come to life. The post Augmented Reality Beyond Filters: How AR Technology Can Tell Your Story...

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  • How to Use Data Visualization to Spark Your Marketing

    How to Use Data Visualization to Spark Your Marketing

    While marketing technology is getting ever more complex, data visualization offers a powerful way to simplify and communicate. The post How to Use Data Visualization to Spark Your Marketing...

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  • Blast Off: The Internet of Things Is Headed to Mars

    Blast Off: The Internet of Things Is Headed to Mars

    The Internet of Things will make Mars more accessible from Earth while also laying the foundation for wielding consumer tech for discovery. The post Blast Off: The Internet of Things Is Headed to...

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  • How the Internet of Things Is Changing Marketing Attribution

    How the Internet of Things Is Changing Marketing Attribution

    Marketing attribution is being immensely complicated by new data streams created by the Internet of Things, and that's a good thing. The post How the Internet of Things Is Changing Marketing...

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  • Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?

    Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?

    Marketers may have jumped the gun on beacons' mobile marketing potential. In 2017 retailers will have to rethink how to use them effectively. The post Are Beacons a Mobile Marketing Trend or a...

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  • 5 Ways to Use AI Technology in Marketing In 2017

    5 Ways to Use AI Technology in Marketing In 2017

    AI technology can do almost anything in the digital world, which makes it hard to narrow down specific use cases. These five tips will help. The post 5 Ways to Use AI Technology in Marketing In...

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  • Will VR Technology Make the Leap from Gaming to Marketing in 2017?

    Will VR Technology Make the Leap from Gaming to Marketing in 2017?

    VR technology has made its mark in entertainment; in 2017, it's poised for adoption among marketers as well. Here's how your brand can take advantage. The post Will VR Technology Make the Leap...

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