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Digital Marketing News, Tips & Trends

  • Where Are All the Freelance Writing Opportunities? Here’s What’s Happening Behind the Scenes

    Where Are All the Freelance Writing Opportunities? Here’s What’s Happening Behind the Scenes

    An experienced community manager explains how she hooks up talented freelancers with the clients who need them—and how freelancers can help themselves. The post Where Are All the Freelance Writing...

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  • It’s What’s Inside That Counts: The Value of Storytelling in Internal Communications

    It’s What’s Inside That Counts: The Value of Storytelling in Internal Communications

    Most brands today know the value of good storytelling, so why aren't we using it more in our internal communications? The post It’s What’s Inside That Counts: The Value of Storytelling in Internal...

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  • 6 Content Engagement Techniques That Are Way Better Than “Hooking” Readers

    6 Content Engagement Techniques That Are Way Better Than “Hooking” Readers

    Please, let's stop trying to hook—or worse, "grab" our audiences. Instead, these content engagement ideas can help spark a conversation with followers. The post 6 Content Engagement Techniques...

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  • Debating the Role of the CMO: Watching a Transition in Action

    Debating the Role of the CMO: Watching a Transition in Action

    Tech disruption and new pressures from CEOs are bringing sweeping changes to the role of the CMO. The post Debating the Role of the CMO: Watching a Transition in Action appeared first on The...

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  • The Wolf and the Woods: Adding Fairy Tales to Your Content Creation

    The Wolf and the Woods: Adding Fairy Tales to Your Content Creation

    Fairy tales seem to be everywhere these days. Here's some inspiration for your content creation. The post The Wolf and the Woods: Adding Fairy Tales to Your Content Creation appeared first on The...

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  • Brand Journalism and the Case for Optimism

    Brand Journalism and the Case for Optimism

    Why would you make brand journalism a part of your content strategy when today's news media is under attack? Phil Alongi and David Beebe weigh in. The post Brand Journalism and the Case for...

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  • The Story Elements That Make Die Hard Immortal—And What Content Marketers Can Learn From Them

    The Story Elements That Make Die Hard Immortal—And What Content Marketers Can Learn From Them

    For story elements your audience will remember, take a page from Die Hard. Really. The post The Story Elements That Make Die Hard Immortal—And What Content Marketers Can Learn From Them appeared...

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  • How Portfolio Marketing Can Address the Problems of Your “Stretched” Content Strategy

    How Portfolio Marketing Can Address the Problems of Your “Stretched” Content Strategy

    If your content strategy is stretching under the weight of ever-growing brand needs, it might be time to consider a portfolio marketing approach. The post How Portfolio Marketing Can Address the...

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  • Why Now Is the Time to Dive into Interactive Email Marketing Campaigns

    Why Now Is the Time to Dive into Interactive Email Marketing Campaigns

    Interactive email marketing campaigns are the next digital marketing transformation. Here's what marketers should know. The post Why Now Is the Time to Dive into Interactive Email Marketing...

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  • Wired for Story: Empathy and the New Brand Storytelling with Tom Gerace

    Wired for Story: Empathy and the New Brand Storytelling with Tom Gerace

    Stories are deeply connected to the human experience. Skyword's Tom Gerace explains the use of storytelling and empathy in customer connection. The post Wired for Story: Empathy and the New Brand...

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  • The Problem with Freelance Writing Overnight Success Stories, and How to Grow Slowly

    The Problem with Freelance Writing Overnight Success Stories, and How to Grow Slowly

    Sick of reading posts that promise overnight success for your freelance writing career? They're bogus. Slow and steady wins the race. The post The Problem with Freelance Writing Overnight Success...

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  • Why Likes Don’t Matter for Engagement Metrics

    Why Likes Don’t Matter for Engagement Metrics

    Research shows that using social media likes for engagement metrics won't help you predict consumer behavior. The post Why Likes Don’t Matter for Engagement Metrics appeared first on The Content...

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  • Marketing Innovation Happens at the Nexus of Different Domains

    Marketing Innovation Happens at the Nexus of Different Domains

    Marketing innovation and creative thinking often come from the most unexpected places. Here's how to find inspiration outside your domain. The post Marketing Innovation Happens at the Nexus of...

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  • Surviving a PR Crisis: How Brands Can Use Content to Turn Around Their Fortunes

    Surviving a PR Crisis: How Brands Can Use Content to Turn Around Their Fortunes

    When a PR crisis strikes, marketers need to be ready for the initial response and for a multi-phased campaign that can last for years. The post Surviving a PR Crisis: How Brands Can Use Content to...

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  • What Dating Apps Can Teach Us About the Importance of Creative Storytelling

    What Dating Apps Can Teach Us About the Importance of Creative Storytelling

    Online dating apps offer us an unprecedented window into the creative storytelling world of some of our most important relationships. The post What Dating Apps Can Teach Us About the Importance of...

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  • Learn How to Create an Internal Communications Plan with Pam Didner

    Learn How to Create an Internal Communications Plan with Pam Didner

    An internal communications plan is crucial for your global content goals. Learn from Pam Didner how to get everyone on the same page and boost efficiency. The post Learn How to Create an Internal...

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  • Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention

    Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention

    Content not connecting with your readers? When creating value-based content, take a lesson from the healthcare industry, where content has to matter. The post Healthcare Marketing Is Pioneering...

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  • How Twitter Bots Taught Me about Competitive Intelligence

    How Twitter Bots Taught Me about Competitive Intelligence

    Thinking about competitive intelligence from the perspective of marketing technology can reveal easy wins. The post How Twitter Bots Taught Me about Competitive Intelligence appeared first on The...

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  • Mary Mazzio Takes a Stand: A Conversation about Advocacy, Authenticity, and Brand Storytelling

    Mary Mazzio Takes a Stand: A Conversation about Advocacy, Authenticity, and Brand Storytelling

    Documentary filmmaker Mary Mazzio discusses the push for authenticity in brand storytelling and the crucial role of independent creative partners. The post Mary Mazzio Takes a Stand: A...

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  • New Editor? How to Say Goodbye to a Favorite Editor and Hello to the New One

    New Editor? How to Say Goodbye to a Favorite Editor and Hello to the New One

    Learn the best way to approach a new editor and say goodbye to one you've developed a strong relationship with in the past. The post New Editor? How to Say Goodbye to a Favorite Editor and Hello...

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