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  • Crisis, Climax, and Resolution: Story Elements for a Meaningful Ending

    Crisis, Climax, and Resolution: Story Elements for a Meaningful Ending

    Struggling to finish your story? Crisis, climax, and resolution are the story elements you need to get the perfect ending. The post Crisis, Climax, and Resolution: Story Elements for a Meaningful...

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  • Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine

    Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine

    A global content strategy, enabled by a hub-and-spoke team model, speaks directly to local customers while staying true to the global marketing vision. The post Global Marketing Anatomy: It Takes...

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  • Can Long-Form Content Boost Freelance Writing Jobs? Three Words: Consider the Lobster

    Can Long-Form Content Boost Freelance Writing Jobs? Three Words: Consider the Lobster

    David Foster Wallace's "Consider the Lobster" showed me freelance writing jobs can be creative nonfiction jobs with a good story—and clients will notice. The post Can Long-Form Content Boost...

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  • Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates

    Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates

    The launch of a content marketing initiative is filled with creative thinking and purpose. Content strategy is meticulously plotted out and optimized. The post Your Content Strategy Should Include...

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  • Passion Play: Inside Enterprise’s Content Marketing Strategy

    Passion Play: Inside Enterprise’s Content Marketing Strategy

    What does a rental car company have to do with the NHL? More than you think, as Enterprise's content marketing strategy proves. The post Passion Play: Inside Enterprise’s Content Marketing...

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  • Minority Women in Business: 4 Marketing Leaders You Need to Follow

    Minority Women in Business: 4 Marketing Leaders You Need to Follow

    For minority women in business, rising to the top at tech companies is not an easy undertaking. But as these leaders prove, it's not a losing battle. The post Minority Women in Business: 4...

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  • How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)

    How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)

    There are many considerations to make when choosing a content marketing provider. But doing the right research in advance will set the stage for success The post How to Choose a Content Marketing...

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  • #LoveTravels: Reaching US Hispanic Consumers In 2017

    #LoveTravels: Reaching US Hispanic Consumers In 2017

    What is at the emotional core of the US Latino's heart? Learn how LatinWorks conquered the Hispanic public with an award-winning global marketing campaign. The post #LoveTravels: Reaching US...

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  • 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance

    5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance

    The quality vs. quantity debate among B2B tech marketers can be solved by examining the content distribution strategies in place. The post 5 Ways B2B Tech Brands Can Focus on Quality and Drive...

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  • How Our Digital Storytelling Methods Are Psychologically Affecting Our Audiences

    How Our Digital Storytelling Methods Are Psychologically Affecting Our Audiences

    Find out how the state of our digital storytelling is changing us psychologically, and what we can do about it. The post How Our Digital Storytelling Methods Are Psychologically Affecting Our...

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  • What Spotify’s Data-Driven Marketing Campaign Can Teach Us About Localization and Personalization

    What Spotify’s Data-Driven Marketing Campaign Can Teach Us About Localization and Personalization

    Spotify taps into customer data and pop culture to create messages in a fun, data-driven marketing campaign. The post What Spotify’s Data-Driven Marketing Campaign Can Teach Us About Localization...

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  • The Wall: Lessons in Content Strategy for B2B Tech Marketers

    The Wall: Lessons in Content Strategy for B2B Tech Marketers

    Keeping up in the B2B tech industry doesn't require ad spend. It requires a renewed approach to your content strategy. The post The Wall: Lessons in Content Strategy for B2B Tech Marketers...

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  • How to Rock Global Marketing with LinkedIn: An Interview with Jason Miller, LinkedIn’s Senior Content Marketing Manager

    How to Rock Global Marketing with LinkedIn: An Interview with Jason Miller, LinkedIn’s Senior Content Marketing Manager

    The 2017 edition of the Sophisticated Marketer's Guide to LinkedIn is out. Jason Miller explains what's in it for global marketing professionals. The post How to Rock Global Marketing with...

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  • How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation

    How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation

    Email marketing is a high-value campaign, but its success requires multiple approaches to personalization and a strong automation solution. The post How to Use Email Marketing as the Centerpiece...

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  • 5 Scrappy Market Research Tips Any Freelance Writer Can Use

    5 Scrappy Market Research Tips Any Freelance Writer Can Use

    As a freelance writer, you can lament your inability to conduct huge market research initiatives. Or, you can show your insight using these crafty tactics. The post 5 Scrappy Market Research Tips...

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  • What UX Design Can Teach B2B Social Media Marketers

    What UX Design Can Teach B2B Social Media Marketers

    When it comes to crafting content strategy for B2B social channels, UX design can play a hugely powerful part. The post What UX Design Can Teach B2B Social Media Marketers appeared first on The...

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  • Want a Better Advocacy Marketing Strategy? Indulge Your Sweet Tooth

    Want a Better Advocacy Marketing Strategy? Indulge Your Sweet Tooth

    Ever eye the candy display while checking out at the grocery store? If so, you're on your way to an advocacy marketing strategy that's stronger than ever. The post Want a Better Advocacy Marketing...

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  • Is Story-Making the Next Evolution of Brand Storytelling?

    Is Story-Making the Next Evolution of Brand Storytelling?

    As audiences interact with the world in new, more immersive ways, our brand storytelling efforts must evolve. Enter: brand story-making. The post Is Story-Making the Next Evolution of Brand...

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  • Afraid of Becoming a Brand Publisher? Let Disney Show You the Way

    Afraid of Becoming a Brand Publisher? Let Disney Show You the Way

    Companies resist a brand publisher strategy because of cost and uncertainty about ROI, but the alternatives don't have much long-term value. The post Afraid of Becoming a Brand Publisher? Let...

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  • Content Creation Recipe Book: Don’t Change the Recipe, Just the Ingredients

    Content Creation Recipe Book: Don’t Change the Recipe, Just the Ingredients

    Telling an interesting story doesn't necessarily mean changing formula in your content creation strategy; it may just mean changing the ingredients. The post Content Creation Recipe Book: Don’t...

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