The Content Standard by Skyword

Digital Marketing News, Tips & Trends

  • What Can Brands Learn from the Resurgence and Rebranding of English Soccer?

    What Can Brands Learn from the Resurgence and Rebranding of English Soccer?

    The rebranding of English soccer at this year's World Cup offers lessons to content marketers on how to let go of past mistakes and write a new story. The post What Can Brands Learn from the...

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  • What Hank and John Green’s YouTube Community Can Teach Us About Video Marketing

    What Hank and John Green’s YouTube Community Can Teach Us About Video Marketing

    Marketers who want to create high-quality, consistent video content and connect with an audience should take tips from these two Youtuber siblings. The post What Hank and John Green’s YouTube...

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  • Insights from Food Brands on Marketing to Generation Z: It’s Not a Product, It’s an Experience

    Insights from Food Brands on Marketing to Generation Z: It’s Not a Product, It’s an Experience

    Generation Z is digitally savvy, socially connected, and experience driven, which makes marketing that combines IRL and digital experiences spot on. The post Insights from Food Brands on Marketing...

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  • Brand Safety Is the Responsibility of Content Marketers, Too

    Brand Safety Is the Responsibility of Content Marketers, Too

    There are plenty of brand safety risks in digital marketing, but strong content can partner with PR for brand reputation management. The post Brand Safety Is the Responsibility of Content...

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  • Beyond Event Coverage: How to Turn Event Recap Pieces into an Ongoing Conversation

    Beyond Event Coverage: How to Turn Event Recap Pieces into an Ongoing Conversation

    Brand storytellers mistakenly think of event coverage as straightforward summary. Here's how to move beyond the recap and start a dynamic conversation. The post Beyond Event Coverage: How to Turn...

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  • How to Challenge Unrealistic Content Marketing Expectations—Without Backing Down on Its Effectiveness

    How to Challenge Unrealistic Content Marketing Expectations—Without Backing Down on Its Effectiveness

    The effectiveness of content marketing isn't in doubt, but that doesn't mean business leaders are realistic about what it takes to get there. The post How to Challenge Unrealistic Content...

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  • Content from All Angles: Are SEO Content, PR Content, and Content Marketing All That Different?

    Content from All Angles: Are SEO Content, PR Content, and Content Marketing All That Different?

    Your audience and story are more important than a PR or SEO content angle. We talk to experts in multiple marketing functions about forgetting niches. The post Content from All Angles: Are SEO...

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  • It’s Not About Quality vs. Quantity: How Brands Get Content Cadence Right

    It’s Not About Quality vs. Quantity: How Brands Get Content Cadence Right

    Identifying the right content volume and publishing cadence to meet your marketing goals is fraught with challenges, but quality shouldn't be one of them. The post It’s Not About Quality vs....

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  • Content Marketers, It’s Our Obligation to Fact-Check Content

    Content Marketers, It’s Our Obligation to Fact-Check Content

    Traditional media publishers usually have robust systems to fact-check content. Content marketers? Not so much. It's time for that to change. The post Content Marketers, It’s Our Obligation to...

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  • What Marketers Can Learn from the Neuroscience of Creative Thinking

    What Marketers Can Learn from the Neuroscience of Creative Thinking

    Why are some people better at creative thinking than others? And what can science teach us about improving our brain's own power for creativity? The post What Marketers Can Learn from the...

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  • How to Create a Podcast Marketing Strategy That Speaks to Your Audience

    How to Create a Podcast Marketing Strategy That Speaks to Your Audience

    Brands creating a podcast marketing strategy need to account for intensive resource demands and the long timeline required to support a production. The post How to Create a Podcast Marketing...

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  • Brand Storytelling Is Not About You

    Brand Storytelling Is Not About You

    When it comes to brand storytelling and building customer relationships, you should seek less obvious and more creative ways to reference your brand. The post Brand Storytelling Is Not About You...

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  • Are Marketing Comics a Strong Addition to Your Storytelling Campaigns?

    Are Marketing Comics a Strong Addition to Your Storytelling Campaigns?

    Considering implementing comics into your visual content marketing strategy? Here's how to use comics and images to tell exciting, relatable stories. The post Are Marketing Comics a Strong...

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  • 4 Ways Your Video Content Can Naturally Include a Call to Action

    4 Ways Your Video Content Can Naturally Include a Call to Action

    Video content is naturally immersive, but that can make it harder to transition to a clear CTA. How do you connect experience and action? The post 4 Ways Your Video Content Can Naturally Include a...

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  • A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

    A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

    Brands with political opinions is cliche, but brand messaging that shows real industry credentials helps brands like E.ON and Planet Fitness stand out. The post A Brand Messaging Conundrum: Is...

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  • Immersive Marketing Technology Is Already a Thing. The Trick Is How You Deliver the Experience

    Immersive Marketing Technology Is Already a Thing. The Trick Is How You Deliver the Experience

    As brands deploy new VR experiences, they're learning that immersive marketing technology works best in a controlled environment. The post Immersive Marketing Technology Is Already a Thing. The...

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  • How to Give Your Content Marketing a Visual Identity with the Right Imagery

    How to Give Your Content Marketing a Visual Identity with the Right Imagery

    A strong visual identity may well be the missing piece that takes your content from good to instantly recognizable. The post How to Give Your Content Marketing a Visual Identity with the Right...

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  • Geotargeting Marketing in an Age of Data Control: Futuristic, or Just Creepy?

    Geotargeting Marketing in an Age of Data Control: Futuristic, or Just Creepy?

    Technology now enables us to target consumers to their exact location, but at a time when privacy is at a premium, is geotargeting marketing worth it? The post Geotargeting Marketing in an Age of...

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  • Authentic Brands May Be in the Eye of the Beholder

    Authentic Brands May Be in the Eye of the Beholder

    Consumers and business leaders alike are demanding authenticity in marketing—but research reveals that authenticity is subjective and context dependent. The post Authentic Brands May Be in the Eye...

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  • Finding Your Point of View in Marketing: Tips on Shaping Brand Perspective

    Finding Your Point of View in Marketing: Tips on Shaping Brand Perspective

    While the role of point of view in marketing is often shaped by many variables, it deserves top consideration in the early planning stages of your content. The post Finding Your Point of View in...

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