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Digital Marketing News, Tips & Trends

  • How Top Brands Are Including Disabled Representation in Their Marketing Campaigns

    How Top Brands Are Including Disabled Representation in Their Marketing Campaigns

    For too long, the disabled community has been underrepresented in the media. Here's how some brands are nailing inclusive marketing for their new products. The post How Top Brands Are Including...

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  • Customer Lifetime Value Requires a Unique Mix of Content for Every Stage

    Customer Lifetime Value Requires a Unique Mix of Content for Every Stage

    When it comes to content marketing for insurance and health care, customer lifetime value requires a truly lifelong strategy. The post Customer Lifetime Value Requires a Unique Mix of Content for...

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  • From Stats to Stories: The Evolution of Data Storytelling

    From Stats to Stories: The Evolution of Data Storytelling

    As data analytics become increasingly advanced, brands now have tons of great data at their disposal. The creative ones are using it for data storytelling. The post From Stats to Stories: The...

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  • How Change Management Can Help Content Marketers Execute a New Vision

    How Change Management Can Help Content Marketers Execute a New Vision

    Implementing a large-scale digital marketing transformation may be intimidating, but a change management approach can make your vision a reality. The post How Change Management Can Help Content...

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  • How Brands Are Improving Customer Experiences in the Travel and Hospitality Industry

    How Brands Are Improving Customer Experiences in the Travel and Hospitality Industry

    Travel and hospitality brands are improving customer experiences by turning to CX marketing methods and emerging technology. Here's why, and how it works. The post How Brands Are Improving...

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  • Does Your Content Marketing Mix Address Your Business Challenges?

    Does Your Content Marketing Mix Address Your Business Challenges?

    How can you make sure your content marketing mix reflects current audience trends while also addressing key business challenges? Here are a few pointers. The post Does Your Content Marketing Mix...

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  • Livestreaming for Marketing: Is It the Right Tactic for Your Brand?

    Livestreaming for Marketing: Is It the Right Tactic for Your Brand?

    As Twitch continues to rise and Facebook Live continues to dominate, the time has come to ask: Should your brand jump into livestreaming for marketing? The post Livestreaming for Marketing: Is It...

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  • Likes, Shares, and Software: 5 Social Media Strategy Tips for B2B Tech

    Likes, Shares, and Software: 5 Social Media Strategy Tips for B2B Tech

    Press "delete" on the notion that B2B technology marketers don't need a social media strategy. Get started with one of your own with these key tips. The post Likes, Shares, and Software: 5 Social...

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  • Why Ask Why: How Boston Private’s Marketing Strategy Builds Trust Across Generations

    Why Ask Why: How Boston Private’s Marketing Strategy Builds Trust Across Generations

    Allison Baird of Boston Private on how financial services can create a marketing strategy to reach new audiences and maintain trust with current customers. The post Why Ask Why: How Boston...

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  • How Winning CPG Marketing Trends Are Drawing Inspiration from DTC Brands

    How Winning CPG Marketing Trends Are Drawing Inspiration from DTC Brands

    Today's leading CPG marketing trends are focused largely on gaining first-party information and borrowing strategies from DTC success stories. The post How Winning CPG Marketing Trends Are Drawing...

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  • 6 Major Trends for B2B Technology Marketers in 2019 According to the Content Marketing Institute

    6 Major Trends for B2B Technology Marketers in 2019 According to the Content Marketing Institute

    Is your B2B brand ready for digital transformation? We break down the best practices and trends for B2B technology marketers in 2019, according to the CMI. The post 6 Major Trends for B2B...

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  • When Marketing to Women, Brand Campaigns Must Be Real, Bold, and Empowering

    When Marketing to Women, Brand Campaigns Must Be Real, Bold, and Empowering

    When marketing to women, brands which embrace authentic storytelling will stand out big time. On National Women's Day, here are 6 brands that just get it. The post When Marketing to Women, Brand...

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  • Why B2B Tech Marketers Are Pursuing a Customer Growth Strategy Through Personalized Content

    Why B2B Tech Marketers Are Pursuing a Customer Growth Strategy Through Personalized Content

    This year, B2B tech marketers are investing largely in content and experience technology as they pursue a customer growth strategy. Here's why. The post Why B2B Tech Marketers Are Pursuing a...

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  • How Your National Brand Can Shine with a Localized Marketing Strategy

    How Your National Brand Can Shine with a Localized Marketing Strategy

    Your customer is always local. A localized marketing strategy must show it understands the region, while keeping pace with the national brand. Here's how. The post How Your National Brand Can...

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  • How Major Brands Won with Trust-Centered Marketing

    How Major Brands Won with Trust-Centered Marketing

    Storytelling is a great way to earn consumer confidence. Here are three examples of trust-centered marketing efforts that worked big time for major brands. The post How Major Brands Won with...

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  • Why You Need Keyword Benchmarking in Your SEO Strategy

    Why You Need Keyword Benchmarking in Your SEO Strategy

    You need a smart, competitive SEO strategy, and competitive keyword benchmarking is the best way to make sure your content is at the top of the ranks. The post Why You Need Keyword Benchmarking in...

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  • 9 Can’t-Miss Panels for Digital Marketers at SXSW 2019

    9 Can’t-Miss Panels for Digital Marketers at SXSW 2019

    Learn how to re-establish trust in social and merge creativity, technology, purpose, and passion in your marketing strategy by attending these SXSW panels. The post 9 Can’t-Miss Panels for Digital...

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  • Why Organizational Storytelling Needs to Be an Integral Part of Your Brand Vision

    Why Organizational Storytelling Needs to Be an Integral Part of Your Brand Vision

    Struggling to rally departments around a common mission and drive change within your company? Organizational storytelling can help bring people together. The post Why Organizational Storytelling...

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  • Social Media as a Customer Service Tool: Why Your Brand’s Online Strategy Can’t Ignore This Outlet

    Social Media as a Customer Service Tool: Why Your Brand’s Online Strategy Can’t Ignore This Outlet

    More and more brands are using social media as a customer service tool—and with good reason. Here's how to best utilize this outlet in social strategies. The post Social Media as a Customer...

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  • How Personalization in Finance Content Helps You Connect with Real Customers

    How Personalization in Finance Content Helps You Connect with Real Customers

    Practical personalization in finance content can help you better connect with more customers. Here's how top brands are mastering this marketing strategy. The post How Personalization in Finance...

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