The Content Standard by Skyword

Digital Marketing News, Tips & Trends

  • How Diet Coke Took Brand Strategy in Its Own Hands—and Turned Its Sales Around

    How Diet Coke Took Brand Strategy in Its Own Hands—and Turned Its Sales Around

    Diet Coke took a lot of flak for their millennial-focused rebrand, but it led to a dramatic turnaround. What made their new brand strategy so successful? The post How Diet Coke Took Brand Strategy...

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  • If You’re Treating Influencer Marketing Like Advertising, You’re Doing It Wrong

    If You’re Treating Influencer Marketing Like Advertising, You’re Doing It Wrong

    Advertising through influencers is a short-sighted tactic—taking advantage of a present opportunity at the risk of sabotaging it in the future. The post If You’re Treating Influencer Marketing...

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  • Beyond the Creative Brief: What Freelance Creatives Really Want from You to Create Killer Content

    Beyond the Creative Brief: What Freelance Creatives Really Want from You to Create Killer Content

    You've already prepped a creative brief, and working with freelancers isn't new to you, but how do you know if you're delivering your side of the bargain? The post Beyond the Creative Brief: What...

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  • Financial Services Can Earn Trust by Modeling Content After Customer Narratives

    Financial Services Can Earn Trust by Modeling Content After Customer Narratives

    Financial services marketing may have an opportunity to grow into more ethical marketing by focusing on audience narratives. The post Financial Services Can Earn Trust by Modeling Content After...

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  • Three Methods for Demonstrating Content Marketing ROI

    Three Methods for Demonstrating Content Marketing ROI

    Measuring the value of content marketing is a common challenge—but with a shift in mindset, it doesn't have to be. The post Three Methods for Demonstrating Content Marketing ROI appeared first on...

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  • What Marketers Should Know About Artificial Empathy

    What Marketers Should Know About Artificial Empathy

    Artificial empathy is AI's next frontier, and the applications in marketing are numerous. The post What Marketers Should Know About Artificial Empathy appeared first on The Content Standard by...

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  • Chasing Content Ideas? Rethink Your Brainstorming Sessions

    Chasing Content Ideas? Rethink Your Brainstorming Sessions

    Maybe we're all facing creative burnout—or maybe our default brainstorming methods aren't all that conducive to uncovering great content ideas. The post Chasing Content Ideas? Rethink Your...

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  • What Content Creators Can Learn from Pablo Picasso

    What Content Creators Can Learn from Pablo Picasso

    Picasso's career teaches marketers how to keep searching for new ways to create an experience. The post What Content Creators Can Learn from Pablo Picasso appeared first on The Content Standard by...

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  • What Can Brand Publishers Learn from the Trust Project?

    What Can Brand Publishers Learn from the Trust Project?

    The Trust Project is working to make transparent the indicators of trustworthy online content—and it's not just news outlets who should pay attention. The post What Can Brand Publishers Learn from...

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  • Like It or Not, We’re All in Sales: Daniel Pink Explains the New Psychology of Persuasion, Part II

    Like It or Not, We’re All in Sales: Daniel Pink Explains the New Psychology of Persuasion, Part II

    These exercises from Daniel Pink's classic book To Sell Is Human are as useful to marketers seeking to hone their messaging as they are to salespeople. The post Like It or Not, We’re All in Sales:...

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  • 5 Content Marketing Lessons We Learned from Our Mothers

    5 Content Marketing Lessons We Learned from Our Mothers

    Most of the most important marketing lessons, we learn early, and we learn them from Mom. The post 5 Content Marketing Lessons We Learned from Our Mothers appeared first on The Content Standard by...

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  • Like It or Not, We’re All in Sales: Daniel Pink Explains the New Psychology of Persuasion, Part I

    Like It or Not, We’re All in Sales: Daniel Pink Explains the New Psychology of Persuasion, Part I

    In his classic book, To Sell Is Human, Daniel Pink argues that sales today is all about moving people—which we need to do whether we work in sales or not. The post Like It or Not, We’re All in...

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  • What Will Marketing Look Like in a Post-GDPR, Post-Cambridge Analytica World?

    What Will Marketing Look Like in a Post-GDPR, Post-Cambridge Analytica World?

    Marketers are renegotiating their relationship with customer data. Have we lost sight of marketing ethics in pursuit of efficiency? The post What Will Marketing Look Like in a Post-GDPR,...

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  • MoonPie’s Social Media Strategy Has a Secret Ingredient: Character

    MoonPie’s Social Media Strategy Has a Secret Ingredient: Character

    A character-driven social media strategy has earned MoonPie a prominent place in the Internet zeitgeist—not to mention an uptick in sales. The post MoonPie’s Social Media Strategy Has a Secret...

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  • Bots and Breaches: How Social Media Marketing Can Adjust to Meet Waning User Trust

    Bots and Breaches: How Social Media Marketing Can Adjust to Meet Waning User Trust

    Fifty percent of the population distrusts social media platforms. Is it time for marketers to re-examine how we use them? The post Bots and Breaches: How Social Media Marketing Can Adjust to Meet...

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  • How B2B Firms Are Creating Interactive Content to Connect with Customers

    How B2B Firms Are Creating Interactive Content to Connect with Customers

    Interactive content can get a bad rap, especially in B2B, but the brands that get it right create personal engagement—at scale. The post How B2B Firms Are Creating Interactive Content to Connect...

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  • Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

    Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

    It's tempting to consider content marketing in terms of short-term performance. But is this the most healthy strategy in the long run? The post Does Chasing Content Marketing ROI Cause Us to Lose...

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  • Is Your Website Architecture Telling the Same Story as Your Content?

    Is Your Website Architecture Telling the Same Story as Your Content?

    Website architecture plays an enormous role in content's success, especially when it comes to narrative-driven and interactive content. The post Is Your Website Architecture Telling the Same Story...

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  • With Enterprise Planner, Skyword Supports Multi-Channel Content Experience

    With Enterprise Planner, Skyword Supports Multi-Channel Content Experience

    A single view of marketing activities and content across regions, divisions, and channels is crucial for today's CMO. The post With Enterprise Planner, Skyword Supports Multi-Channel Content...

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  • The Case for Design-Led Thinking in Today’s Content Marketing Landscape

    The Case for Design-Led Thinking in Today’s Content Marketing Landscape

    Could design-led thinking be the key to creating unforgettable customer experiences? Here's what content marketers need to know. The post The Case for Design-Led Thinking in Today’s Content...

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