The Content Standard by Skyword

Digital Marketing News, Tips & Trends

  • Why We Need Influencer Marketing Reform (and How You Can Help)

    Why We Need Influencer Marketing Reform (and How You Can Help)

    Brands are ushering in an era of influencer reform and setting standards for influencer marketing strategies that won't jeopardize brand health. The post Why We Need Influencer Marketing Reform...

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  • The Modern Face of Beauty Marketing Combines Consumer Desire for Science and Spirituality

    The Modern Face of Beauty Marketing Combines Consumer Desire for Science and Spirituality

    See how beauty brands like Neutrogena meet consumer demands for education and emotional connection by using science and spirituality in their marketing. The post The Modern Face of Beauty...

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  • Puma and America’s Test Kitchen on 2019’s Content Marketing Trends to Watch

    Puma and America’s Test Kitchen on 2019’s Content Marketing Trends to Watch

    What's on the horizon for content marketing in 2019? Read more about what marketing trends brands like America's Test Kitchen and Puma have on their radar. The post Puma and America’s Test Kitchen...

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  • Could Content Marketing Be Your First Line in Uncovering Strategic Insights?

    Could Content Marketing Be Your First Line in Uncovering Strategic Insights?

    Content teams need to have a finger on the pulse of the market. But could we be more deliberate about uncovering and sharing those industry insights? The post Could Content Marketing Be Your First...

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  • A Culture of Content: Why Avid Is Passionate About Sharing Customer Stories

    A Culture of Content: Why Avid Is Passionate About Sharing Customer Stories

    Avid Technology's senior director of content marketing shares how they create customer stories that connect with the world's most creative storytellers. The post A Culture of Content: Why Avid Is...

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  • What Should Your Content Marketing Strategy Explore in 2019?

    What Should Your Content Marketing Strategy Explore in 2019?

    Unsure how to improve your content strategy for 2019? Here are 4 major content marketing trends to consider exploring. The post What Should Your Content Marketing Strategy Explore in 2019?...

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  • Here’s What Facebook Portal Means for Marketers

    Here’s What Facebook Portal Means for Marketers

    Facebook's entering the voice assistant arena with its new Facebook Portal device. Here's what marketers can expect. The post Here’s What Facebook Portal Means for Marketers appeared first on The...

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  • A Digital Asset Manager Is Key to Scaling Your Content Marketing Strategy

    A Digital Asset Manager Is Key to Scaling Your Content Marketing Strategy

    As your content marketing efforts grow, your content management infrastructure needs to include a sturdy, scalable digital asset manager. The post A Digital Asset Manager Is Key to Scaling Your...

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  • Where Are Global Marketing Leaders Spending Their Budgets in 2019?

    Where Are Global Marketing Leaders Spending Their Budgets in 2019?

    Global marketing leaders from Revlon, FIBA Media, Atos, and TMF Group share the priorities that are driving their 2019 marketing planning. The post Where Are Global Marketing Leaders Spending...

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  • From Gimmick to Game Changer: The Evolution of Augmented Reality Marketing

    From Gimmick to Game Changer: The Evolution of Augmented Reality Marketing

    Augmented reality is the latest brand storytelling adventure. See how marketers are exploring AR to engage audiences and spark customer participation. The post From Gimmick to Game Changer: The...

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  • How Healthcare Content Marketing Can Transform Patient Engagement

    How Healthcare Content Marketing Can Transform Patient Engagement

    Compassionate, trustworthy healthcare content can empower patients grappling with a life-changing diagnosis. I should know—it happened to me. The post How Healthcare Content Marketing Can...

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  • What If We Treated Customer Service Content as Content Marketing?

    What If We Treated Customer Service Content as Content Marketing?

    All content contributes to customer experience. Make your support resources a key player in your customer retention strategy. The post What If We Treated Customer Service Content as Content...

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  • Will Instagram Edge Out Parent Company Facebook in Its Value to Marketers?

    Will Instagram Edge Out Parent Company Facebook in Its Value to Marketers?

    Instagram's strong engagement and new features have marketers wondering if it will usurp Facebook as the dominant social media marketing channel. The post Will Instagram Edge Out Parent Company...

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  • Everything Is Content: Unifying TechCom and Content Marketing Teams

    Everything Is Content: Unifying TechCom and Content Marketing Teams

    A content-centric organization extends outside the marketing department. Learn how your techcom can help create a more unified customer experience. The post Everything Is Content: Unifying TechCom...

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  • Lessons from theSkimm on Building a Strong Brand Voice

    Lessons from theSkimm on Building a Strong Brand Voice

    Four important lessons from theSkimm's head of marketing on how to cultivate a bold brand voice across multiple content channels. The post Lessons from theSkimm on Building a Strong Brand Voice...

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  • Is Facebook Still Worth It for Content Marketing? Yes—But Not in the Way You Think

    Is Facebook Still Worth It for Content Marketing? Yes—But Not in the Way You Think

    Facebook is changing rapidly. How can marketers adjust their content strategy to reflect different demographics and new user-driven experiences? The post Is Facebook Still Worth It for Content...

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  • The Seven Needs of a Content-Centric Marketing Organization, Part Seven: Optimize

    The Seven Needs of a Content-Centric Marketing Organization, Part Seven: Optimize

    Content marketers are data rich but insight poor. How can we better understand the big picture of our content performance? The post The Seven Needs of a Content-Centric Marketing Organization,...

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  • Fit for Print: Why Catalog Marketing Is Still Relevant in the Digital Age

    Fit for Print: Why Catalog Marketing Is Still Relevant in the Digital Age

    Today's brands are turning print catalogs into lifestyle publications and engaging audiences with content far beyond simple product snapshots. The post Fit for Print: Why Catalog Marketing Is...

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  • The Seven Needs of a Content-Centric Marketing Organization, Part Six: Personalize

    The Seven Needs of a Content-Centric Marketing Organization, Part Six: Personalize

    A personalized experience is fast becoming a customer expectation. But what does a personalized experience look like in the context of content marketing? The post The Seven Needs of a...

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  • The Psychology of Social Sharing—What Makes People Engage with Your Social Media Content?

    The Psychology of Social Sharing—What Makes People Engage with Your Social Media Content?

    Forget outsmarting algorithms. Understanding your audiences' social sharing motivations is the most powerful part of your social media strategy. The post The Psychology of Social Sharing—What...

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