The Content Standard by Skyword

Digital Marketing News, Tips & Trends

  • C-Suite Thought Leadership: Making CEOs the Public Face and Voice of Your Content Marketing

    C-Suite Thought Leadership: Making CEOs the Public Face and Voice of Your Content Marketing

    Content marketing thought leadership starts at the top. See how CEO involvement gives brands a human face and enables brand transparency. The post C-Suite Thought Leadership: Making CEOs the...

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  • Using Content to Build (or Rebuild) Consumer Trust in Brands

    Using Content to Build (or Rebuild) Consumer Trust in Brands

    Consumer trust in brands takes effort to build, but real brand trust and authentic customer experiences benefit both your bottom line and brand reputation. The post Using Content to Build (or...

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  • Tell Me Some Good News: Why Brands Need a Positive Marketing Strategy

    Tell Me Some Good News: Why Brands Need a Positive Marketing Strategy

    See how brands like Google and Eastern Bank are giving audiences a reason to smile with these uplifting positive marketing strategies. The post Tell Me Some Good News: Why Brands Need a Positive...

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  • How to Shape a Multicultural Marketing Strategy

    How to Shape a Multicultural Marketing Strategy

    A successful multicultural marketing strategy often comes from a development team that features representatives of those communities. The post How to Shape a Multicultural Marketing Strategy...

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  • How Can You Achieve Actionable Insights from Your Marketing Data?

    How Can You Achieve Actionable Insights from Your Marketing Data?

    Don't just collect marketing data: interpret the numbers to get clear, actionable insights and tie your marketing efforts to business performance. The post How Can You Achieve Actionable Insights...

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  • 3 Content Marketing Research Tactics to Grow Your Audience Understanding

    3 Content Marketing Research Tactics to Grow Your Audience Understanding

    Combine your data-driven marketing insights with these market research tools to develop the most comprehensive understanding of your brand's audience. The post 3 Content Marketing Research Tactics...

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  • Snapchat AR Ads Are Now More Affordable, Making It a Go-To AR Destination

    Snapchat AR Ads Are Now More Affordable, Making It a Go-To AR Destination

    Once a channel reserved for big budget brands, Snapchat's affordable AR ads are opening new opportunities for marketers to explore augmented reality. The post Snapchat AR Ads Are Now More...

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  • What Higher Education Content Marketing Can Teach You About Brand Purpose

    What Higher Education Content Marketing Can Teach You About Brand Purpose

    Need a lesson in powerful content marketing? Higher education has a lot to teach marketers about how to do content right. The post What Higher Education Content Marketing Can Teach You About Brand...

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  • Agile Content Marketing Combines Preparation and Opportunity

    Agile Content Marketing Combines Preparation and Opportunity

    Creating a proactive marketing strategy that can be updated with actionable insights lets your brand take charge of important current conversations. The post Agile Content Marketing Combines...

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  • Inclusive Brand Marketing: 4 Ways to Foster a More Diverse Audience

    Inclusive Brand Marketing: 4 Ways to Foster a More Diverse Audience

    To appeal to diverse audiences and tell more nuanced stories, brands need to expand their definition of inclusive marketing and do representation right. The post Inclusive Brand Marketing: 4 Ways...

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  • How Content Marketing and Advertising Are Combining Budgets and Best Practices

    How Content Marketing and Advertising Are Combining Budgets and Best Practices

    Content marketing and advertising haven't always seen eye-to-eye. But trends in advertising and content marketing budgets suggest a combined future. The post How Content Marketing and Advertising...

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  • Growing Your Brand Is a Group Effort: Communities as Content Marketing

    Growing Your Brand Is a Group Effort: Communities as Content Marketing

    Audiences want to have a voice in the content marketing conversation. Create content that brings people together with a collaborative brand community. The post Growing Your Brand Is a Group...

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  • Is It Time For You To Explore Content Optimization?

    Is It Time For You To Explore Content Optimization?

    Content optimization helps all your marketing content work longer and smarter by uncovering new opportunities in your existing content library. The post Is It Time For You To Explore Content...

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  • Midterm Marketing Strategy: What You Can Learn From How Brands Used Content to Get People to the Polls

    Midterm Marketing Strategy: What You Can Learn From How Brands Used Content to Get People to the Polls

    Whatever your political views, all marketers can take inspiration from the creative strategies brands used to engage audiences in the 2018 midterms. The post Midterm Marketing Strategy: What You...

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  • 3 Digital Marketing Technology Trends That Will Define 2019

    3 Digital Marketing Technology Trends That Will Define 2019

    From smart home devices to AI advances, these new digital marketing technology trends can help marketers stay relevant in 2019. The post 3 Digital Marketing Technology Trends That Will Define 2019...

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  • The Biggest Changes to Social Media in 2018 and What They Mean For Marketers

    The Biggest Changes to Social Media in 2018 and What They Mean For Marketers

    Social media platforms experienced big changes in 2018. Here's what they mean for your 2019 social media marketing strategy. The post The Biggest Changes to Social Media in 2018 and What They Mean...

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  • 5 Trends in Technology Content Marketing to Watch in 2019

    5 Trends in Technology Content Marketing to Watch in 2019

    2019 is going to be an exciting year for technology content marketers. Here's a look at the marketing technology trends set to revolutionize the industry. The post 5 Trends in Technology Content...

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  • How Brands Are Trying to Recapture the Childhood Magic of Toys ‘R’ Us

    How Brands Are Trying to Recapture the Childhood Magic of Toys ‘R’ Us

    Can the childhood wonder of Toys 'R' Us ever be replaced? Target and Walmart are using the toy giant's marketing strategy to recapture the retail space. The post How Brands Are Trying to Recapture...

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  • How to Perform a Year-End Content Marketing Retrospective

    How to Perform a Year-End Content Marketing Retrospective

    Did you hit all your goals this year? Here's how to identify why you're falling short, and how to boost your content marketing effectiveness in 2019. The post How to Perform a Year-End Content...

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  • Billboard Marketing is Back and Bringing Digital Experiences Outdoors

    Billboard Marketing is Back and Bringing Digital Experiences Outdoors

    Billboard marketing isn't stuck in the past. See how today's billboards are using digital marketing tactics to create out-of-home content experiences. The post Billboard Marketing is Back and...

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