The Content Standard by Skyword

Digital Marketing News, Tips & Trends

  • Does Our Fear of Marketing Mistakes Keep Us from Creative Risks?

    Does Our Fear of Marketing Mistakes Keep Us from Creative Risks?

    It doesn't matter whether risks are calculated or based on gut instinct—only by learning from those risks can we become better marketers. The post Does Our Fear of Marketing Mistakes Keep Us from...

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  • Beyond the White Paper: Turning Over a New Page in Long-Form Content

    Beyond the White Paper: Turning Over a New Page in Long-Form Content

    Long live long-form content! White papers aren't dead, but they're no longer the only option for marketers creating in-depth stories. The post Beyond the White Paper: Turning Over a New Page in...

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  • Is A/B Testing Still an Effective Tool for Marketers?

    Is A/B Testing Still an Effective Tool for Marketers?

    While A/B testing is a tried and true business strategy, AI is expanding how marketers can evaluate their content performance beyond a simple split test. The post Is A/B Testing Still an Effective...

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  • Financial Brands Are Winning Millennial Audiences Through Ethics and Education

    Financial Brands Are Winning Millennial Audiences Through Ethics and Education

    Money is a tricky subject. Can a focus on ethical investments and financial education help financial brands build trust among millennials? The post Financial Brands Are Winning Millennial...

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  • Is It Time for Us to Be Transparent About the Marketing in Content Marketing?

    Is It Time for Us to Be Transparent About the Marketing in Content Marketing?

    To deliver trustworthy messages in an era of audience skepticism, maybe we need to draw attention to the fact that branded content is, well, marketing. The post Is It Time for Us to Be Transparent...

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  • Why Marketing Metrics Are Key to Achieving Content Marketing ROI

    Why Marketing Metrics Are Key to Achieving Content Marketing ROI

    Marketing metrics are essential for delivering ROI. Here's how a strong evaluation practice can help raise the bar on your content marketing strategy. The post Why Marketing Metrics Are Key to...

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  • 3 Ways to Breathe New Life into Your Brand Marketing Newsletters

    3 Ways to Breathe New Life into Your Brand Marketing Newsletters

    Make a marketing newsletter that doesn't feel like spam with these three approaches to personalized email content. The post 3 Ways to Breathe New Life into Your Brand Marketing Newsletters...

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  • The Four Pillars of a Healthy Content Inventory

    The Four Pillars of a Healthy Content Inventory

    Where's that case study again? With a little foresight, a strong content inventory is a low-lift, high-reward way to get the full value of your content. The post The Four Pillars of a Healthy...

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  • Getting Impressions vs. Leaving One: How Vanity Metrics Can Mislead Strategic Decisions

    Getting Impressions vs. Leaving One: How Vanity Metrics Can Mislead Strategic Decisions

    Don't evaluate your marketing success on surface-level metrics alone. Understanding your brand's true impact depends on the value behind the measurements. The post Getting Impressions vs. Leaving...

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  • How Subscription Services Help Brands Build Lifelong Customer Relationships

    How Subscription Services Help Brands Build Lifelong Customer Relationships

    From meal services to mental health assistants, subscription-based living is a market trend that turns customers into lifelong brand loyalists. The post How Subscription Services Help Brands Build...

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  • Content Marketers Don’t Have a Monopoly on Business Storytelling: Internal Comms Is Getting in the Game, Too

    Content Marketers Don’t Have a Monopoly on Business Storytelling: Internal Comms Is Getting in the Game, Too

    Stories, not jargon, are key to internal communications strategy. Some of Europe's most successful business storytelling experts share their experiences. The post Content Marketers Don’t Have a...

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  • B2C Marketers Are Cozying Up to a New Niche: Stoners

    B2C Marketers Are Cozying Up to a New Niche: Stoners

    As attitudes towards marijuana legalization become more mainstream, companies are reaching new audiences by engaging with a potentially taboo topic. The post B2C Marketers Are Cozying Up to a New...

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  • Tips for Onboarding Freelancers So They Get Your Brand Standards Right

    Tips for Onboarding Freelancers So They Get Your Brand Standards Right

    Onboarding freelancers so that they fully understand your brand voice and mission will mean great returns for both your internal team and your audience. The post Tips for Onboarding Freelancers So...

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  • Moving Forward: Expanding Audience Reach by Discovering New Targets

    Moving Forward: Expanding Audience Reach by Discovering New Targets

    What comes next? Audiences are never static, so your marketing team needs to constantly seek new strategies for improving and growing audience reach. The post Moving Forward: Expanding Audience...

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  • Could Voice Search Technology Change the Dynamics of Brand Loyalty?

    Could Voice Search Technology Change the Dynamics of Brand Loyalty?

    The race to rank first in voice search is heating up and putting new pressure on marketers to create content optimized for user intent. The post Could Voice Search Technology Change the Dynamics...

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  • What You Can Do to Be a Better Marketing Mentor and Promote Your Team’s Career Development

    What You Can Do to Be a Better Marketing Mentor and Promote Your Team’s Career Development

    Are you doing enough to guide and develop your marketing team? Here's what every marketing leader should know to be an effective career mentor. The post What You Can Do to Be a Better Marketing...

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  • After Lead Generation: Three Models for a Content-Driven Retention Strategy

    After Lead Generation: Three Models for a Content-Driven Retention Strategy

    Content marketers are excellent at creating top-of-the-funnel content, but how can we drive ROI and provide content experiences long after lead generation? The post After Lead Generation: Three...

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  • From Lemonade Stand Owners to Content Creators: How Kids and Teens Are Relating to Content Marketing

    From Lemonade Stand Owners to Content Creators: How Kids and Teens Are Relating to Content Marketing

    When brands co-create with relatable, authentic, young social media leaders, they engage both kids and parents with their marketing in a powerful way. The post From Lemonade Stand Owners to...

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  • Twitch: The Billion-Dollar Platform Brands Are Missing

    Twitch: The Billion-Dollar Platform Brands Are Missing

    With Twitch's massive audience growing and consuming more content, why haven't more marketers tapped into the potential of the live stream platform? The post Twitch: The Billion-Dollar Platform...

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  • A Guide for Marketers to Determine Which Creators Work Best for Different Content Types

    A Guide for Marketers to Determine Which Creators Work Best for Different Content Types

    Your content creators all have their own unique skill sets. Here's how marketing leaders can match the best talent to their brand's content needs. The post A Guide for Marketers to Determine Which...

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