Karen Guglielmo from Iron Mountain describes how a shift to data-driven content marketing has empowered the marketing organization

May 23, 2016

Karen Guglielmo, content marketing manager at Iron Mountain, talks about the effects of making content the center of excellence at Iron Mountain. Read the whole story in "Pressure", a new story from the Content Standard by Skyword.

Previous Video
Karen Guglielmo from Iron Mountain discusses the process for generating buy-in for content marketing at her organization
Karen Guglielmo from Iron Mountain discusses the process for generating buy-in for content marketing at her organization

Karen Guglielmo, content marketing manager at Iron Mountain, talks about the chaos of today's marketing env...

Next Video
Karen Guglielmo from Iron Mountain discusses the shift from interruptive advertising to brand storytelling
Karen Guglielmo from Iron Mountain discusses the shift from interruptive advertising to brand storytelling

Karen Guglielmo, content marketing manager at Iron Mountain, talks about the fall of disruptive advertising...