How ESPN Ties Sports, Culture, and Content Marketing Together to Reach the US Hispanic Market

With more than 54 million people of Latino origin in the United States, and with a purchasing power estimated to reach $1.5 trillion in 2015, the US Hispanic market is large enough to stand on its own as one of the top 15 economies in the world. In this webinar, part of Skyword's Latino Content Marketing series, ESPN's Senior Director of Multicultural Content, Hugo Balta, and Skyword's Director of Brand Partnerships, US Hispanic and Latin America, George Levy, will help you develop a framework for reaching and growing a multicultural audience for your brand. Balta will walk you through real examples from ESPN's strategy, which combines sports, technology, and original storytelling to connect with people across the country.