How to Build Your Content Marketing Strategy by Michael Brenner with Skyword

June 8, 2016 Ruben Sanchez
When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the new leads coming in, as well as audience engagement. In order to own your audience, you have to first figure out how they interact with your content. Listen in with Michael Brenner, CEO of Marketing Insider Group, for a preview of his presentation that he will be giving at Skyword’s brand storytelling conference, Forward. During the webinar, he will discuss key factors to content marketing success including how to: Define your mission statement Track your buyer's journey Identify key KPIs
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