The Art of Social Media: Guy Kawasaki Shares Top Tips for Mastering The Art of Social Media
Become a master brand storyteller on social. These days, having a great product is not enough. Brands must be able to create a compelling narrative in order to reach huge audiences. Find out how to seamlessly integrate social into your content marketing strategy. Join Guy Kawasaki and Peg Fitzpatrick, authors of The Art of Social Media: Power Tips for Power Users, as they guide you on optimizing your social media presence and the content you've worked so hard to create. You'll learn how to effectively amplify your brand narrative, how top marketers create enough content to build and sustain relationships with customers, how to seamlessly integrate social and content strategy, and how to optimize blog content for social.