Forward 2017 Building A Brand Newsroom

July 12, 2017
It wasn’t long ago that a brand newsroom was nothing more than an oxymoron, but with the disruption of media and the fall of interruptive advertising, most brand marketers are at least thinking about creating a newsroom environment where they can react to news in real time. But how do you do it? In this session David Beebe, creator of Marriott’s M Live brand newsroom and Marriott Content Studios; Phil Alongi, former executive producer of NBC News; and Andy Hiller, long-time political editor, will discuss what it takes to create culturally relevant content on a global scale; how to choose your conversations, key roles, and responsibilities; and why the time has never been better to build this direct line to your audience. David Beebe, CEO, Beebe Content & Co. Phil Alongi, CEO, Alongi Media Solutions Andy Hiller, Managing Director, The Bernett Group
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The Audience Experience at Forward 2017
The Audience Experience at Forward 2017

We turn the camera onto the audience and capture their excitement to learn about brand storytelling and to ...