Adobe — B.S. Detector
Calling B.S. How does your company currently measure the results of its digital marketing campaigns? If your answer to that contains the words "halo effect" or "influencers" consider yourself a BS-er. Adobe's new campaign out of Goodby, Silverstein & Partners to promote the company's suite of products to help marketers do their jobs better, may serve as a wake up call for many of you buzzword-lovers out there.