Adobe — B.S. Detector

October 25, 2012
Calling B.S. How does your company currently measure the results of its digital marketing campaigns? If your answer to that contains the words "halo effect" or "influencers" consider yourself a BS-er. Adobe's new campaign out of Goodby, Silverstein & Partners to promote the company's suite of products to help marketers do their jobs better, may serve as a wake up call for many of you buzzword-lovers out there.
Previous Video
Dove — Real Beauty Sketches Story
Dove — Real Beauty Sketches Story

In one of the most famous Dove films, Real Beauty Sketches explores the gap between how others perceive us ...

Next Video
Paul Bloom — The Origins of Pleasure TED Talk
Paul Bloom — The Origins of Pleasure TED Talk

http://www.ted.com Why do we like an original painting better than a forgery? Psychologist Paul Bloom argue...