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Content marketing resources geared toward helping you become stronger brand storytellers. Forward-thinking content marketers welcome!

  • Brand Transformation - How Enterprise Marketers Are Transforming Their Organizations for Sustained Storytelling

    Brand Transformation - How Enterprise Marketers Are Transforming Their Organizations for Sustained Storytelling

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  • How to Build Your Content Marketing Strategy by Michael Brenner with Skyword55:41

    How to Build Your Content Marketing Strategy by Michael Brenner with Skyword

    When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the n

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  • Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

    Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

    To many in the film industry and business arena, Robert McKee is the world's foremost educator on story craft and brand storytelling. The post Why Brand Storytelling Is the New Marketing: An...

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  • Register for Storynomics Seminars with Robert McKee

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  • Storynomics — Brand Storytelling Seminars with Robert McKee1:46

    Storynomics — Brand Storytelling Seminars with Robert McKee

    Storynomics illuminates what story is, why story works and, most importantly, how storytelling in business translates into economic and leadership success. Sign up for a seminar today.

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  • 5 Content Marketing Trends to Plan Your 2017 Budget

    5 Content Marketing Trends to Plan Your 2017 Budget

    It's not too early to start planning your 2017 marketing budget. I've spoken to the experts, and these are the must-watch content marketing trends. The post 5 Content Marketing Trends to Plan Your...

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  • Move Up the Content Marketing Continuum - Skyword Case Study

    Move Up the Content Marketing Continuum - Skyword Case Study

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  • Under Pressure: How Storytelling Has Transformed Marketing1:26

    Under Pressure: How Storytelling Has Transformed Marketing

    In Pressure, a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way people create,

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  • Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

    Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

    In "Pressure," a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we...

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  • Karen Guglielmo from Iron Mountain discusses the shift from interruptive advertising to brand storytelling0:52

    Karen Guglielmo from Iron Mountain discusses the shift from interruptive advertising to brand storytelling

    Karen Guglielmo, content marketing manager at Iron Mountain, talks about the fall of disruptive advertising in Pressure, a new story from the Content Standard.

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  • Bridget Burns from Tom's of Maine discusses the shift from interruptive advertising to brand storytelling1:00

    Bridget Burns from Tom's of Maine discusses the shift from interruptive advertising to brand storytelling

    Bridget Burns, social media strategist at Tom's of Maine, talks about the rise of ad-blocking technology in Pressure, a new story from the Content Standard.

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  • Increase Engagement and Conversions with Skyword Personalized Recommendations

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  • Skyword Overview Video3:47

    Skyword Overview Video

    Come take a tour of The Skyword Platform, content marketing software designed to help you produce quality, original content.

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  • Register to attend Forward 2017

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  • 6 Content Marketing Trends to Explore

    6 Content Marketing Trends to Explore

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  • Why Your UX Design Is Failing: It Doesn’t Tell a Story

    Why Your UX Design Is Failing: It Doesn’t Tell a Story

    UX design, on mobile and desktop, can make or break your relationship with your readers. Learn how to tell a story that keeps your audience coming back. The post Why Your UX Design Is Failing: It...

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  • The Top Email Marketing ROI Trends to Watch in 2017

    The Top Email Marketing ROI Trends to Watch in 2017

    Email marketing may not have the sex appeal of Instagram or Snapchat, but it continues to prove ROI, even among Millennials. The post The Top Email Marketing ROI Trends to Watch in 2017 appeared...

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  • Taking Your Brand Story Global

    Taking Your Brand Story Global

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  • Forward Conference Overview1:38

    Forward Conference Overview

    Thank you for attending and making Forward 2016 such an amazing experience. See you next year! Forward is a brand storytelling and content marketing conference produced annually by Skyword.

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  • How to Use Data to Inspire Great Brand Storytelling18:56

    How to Use Data to Inspire Great Brand Storytelling

    Join Skyword’s Vice President of Services, Andrew Wheeler, and Managing Editor of the Content Standard, Ted Karczewski to learn how they transformed their mindset to use data to drive their content cr

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  • 4 Technology Companies That Are Breaking Barriers Through Innovation and Creativity

    4 Technology Companies That Are Breaking Barriers Through Innovation and Creativity

    The tech industry is undeniably innovative—so why is tech marketing so dull? These four companies are breaking barriers with their marketing initiatives. The post 4 Technology Companies That Are...

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  • 10 Stats That WIll Shape Your 2017 SEO Strategy

    10 Stats That WIll Shape Your 2017 SEO Strategy

    2016 brought major changes to SEO technology. Don't let 2017 catch you by surprise. These ten stats will help shape your SEO strategy for the new year. The post 10 Stats That WIll Shape Your 2017...

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  • How Will Machine Learning Change the State of Digital Marketing?

    How Will Machine Learning Change the State of Digital Marketing?

    Marketers are using machine learning to be more efficient and productive than ever before, but there are even more new applications on the horizon. The post How Will Machine Learning Change the...

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  • Increase Engagement and Conversions with Skyword Personalized Recommendations

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