We surveyed nearly one thousand marketers at all lev els of the Content Marketing Continuum™ and crystallized the essential ingredients of masterful content marketing. Download this original research report by Skyword and dive into interviews, checklists, and mini-guides designed to improve your storytelling.
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Inside the Content Marketing Continuum [Webinar]
Clare McDermott, Chief Research Officer, Mantis Research, and Tricia Travaline, Chief Marketing Officer, Skyword, will walk you through the most interesting findings of this year-long survey of 1,000
Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee
Who is Robert McKee? To many he’s the world’s foremost educator on story form and brand storytelling. In this Interview eBook, he speaks about the shift marketers are making to storytelling.
Why Only 10 Percent of Content Marketers Have Embraced Brand Storytelling
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Checklist: What to Consider to Get Real Value From Your Editorial Calendar
Whether you’re building your own, tweaking an existing calendar, or investing in specialized software, here are the questions you should be asking to get real value from your editorial calendar.
5 Revealing Content Marketing Statistics From Skyword’s Original Research
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Move Up the Content Marketing Continuum - Skyword Case Study
At Skyword, we knew what it took to transform marketing in order to support brand publishing, so we decided to outline the steps for other brands to get there through the Content Marketing Continuum.
Proof That There’s No Ideal Content Marketing Team Template
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Mini-Guide: The Key Skills and Responsibilities You Need on Your Content Marketing Team
Here, we present The Key Skills and Responsibilities You Need on Your Content Marketing Team.
At Visionary Companies, Storytelling Runs Deep
Marketing leaders must train executives to use storytelling in their leadership, service, and investment work. The post At Visionary Companies, Storytelling Runs Deep appeared first on The Content...
Mini-Guide: Content Marketing Reporting and KPIs
Report on as many metrics as are readily available to you—these numbers will help you make course-correcting decisions as needed—but don’t lose sight of the handful of KPIs that...
How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum
How did the Content Standard team move from Expert to Leader on the Content Marketing Continuum? Through story. Managing Editor Jon Simmons explains. The post How the Content Standard Moved from...
Checklist: What to Include in Your Editorial Guidelines
Download the checklist for "What to Include in Your Editorial Guidelines".
Confessions of a Content Marketer: Admitting Where We Sit on the Content Marketing Continuum
Our chief marketing officer, Patricia Travaline, shares her story about why Skyword is introducing the Content Marketing Continuum. The post Confessions of a Content Marketer: Admitting Where We...
If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
I geared up for the biggest campaign of my life, and failed. After that, I threw myself headfirst into a content marketing strategy. The post If You Want to Move from Content Marketing Strategy...
Inside the Content Marketing Continuum [Webinar Slides]